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Amazon.com today confirmed plans to launch its own app store for mobile devices running Google’s Android operating system, inviting developers to sign up to offer their apps through the forthcoming store.

Amazon wrote on its blog that “The convenience of using an existing Amazon.com account will make it simple and easy for customers to purchase your apps—both online and on their mobile devices.”

Why submit apps for inclusion in the Amazon Appstore for Android?

  • You will have access to tens of millions of active Amazon customers.
  • Amazon’s proven marketing and merchandizing features help get your apps discovered and in front of the right customers.
  • The convenience of using an existing Amazon.com account will make it simple and easy for customers to purchase your apps – both online and on their mobile devices.

Amazon is not using the standard distribution agreement for developers, notes TechCrunch. “We have sole discretion to determine all features and operations of this program and to set the retail price and other terms on which we sell Apps.” TechCrunch explains that developers will submit a list price but Amazon will “use a variety of market factors” to determine the industry price.

Developers will get a 70 percent share of sales from the app, in line with other app stores, and are guaranteed no less than 20 percent of the list price if the price set by Amazon is markedly lower than the list price submitted by developers.

Amazon isn’t giving an official launch date for the new Android app store, other than to say it will be sometime this year.

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