Facebook Ad Revenue Goes “Bing”

Posted by Sam Churchill on

According to an estimate from eMarketer, Facebook took in $1.86 billion in worldwide advertising revenue for 2010, an 86% increase over the company’s estimated 2009 advertising revenue of $740 million worldwide. Not surprisingly, the majority of that, $1.21 billion, was earned inside the U.S., reports Ad Age

The majority of revenue, 60% or $1.12 billion, was earned from smaller companies in 2010. That’s greater than the $740 million coming from major marketers like Coke, P&G or Match.com, says Ad Age. The top two advertisers were AT&T and Match.com, while Google was number five.

ReadWriteWeb’s Marshall Kirkpatrick says the 3rd largest advertiser is a mysterious company listed as Make-my-baby.com. In reality, it’s spam from Microsoft that surreptitiously installs a toolbar promotion.

“Installing the toolbar includes managing the browser default search settings and setting your homepage to bing.com”, says Google’s Matt Cutts.

Posted by Sam Churchill on Tuesday, January 18th, 2011 at 10:52 am .

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