According to an estimate from eMarketer, Facebook took in $1.86 billion in worldwide advertising revenue for 2010, an 86% increase over the company’s estimated 2009 advertising revenue of $740 million worldwide. Not surprisingly, the majority of that, $1.21 billion, was earned inside the U.S., reports Ad Age
The majority of revenue, 60% or $1.12 billion, was earned from smaller companies in 2010. That’s greater than the $740 million coming from major marketers like Coke, P&G or Match.com, says Ad Age. The top two advertisers were AT&T and Match.com, while Google was number five.
ReadWriteWeb’s Marshall Kirkpatrick says the 3rd largest advertiser is a mysterious company listed as Make-my-baby.com. In reality, it’s spam from Microsoft that surreptitiously installs a toolbar promotion.
“Installing the toolbar includes managing the browser default search settings and setting your homepage to bing.com”, says Google’s Matt Cutts.