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Worldwide mobile data traffic will increase another 26x by 2015, says Cisco. Cisco expects two-thirds of the data to be in the form of video, including TV shows, movies and video calls. Meanwhile, Cisco says that in 2015, 56% of mobile traffic will come from laptops and netbooks, with 27% from smart phones and just 3.5% from tablets.

Other talking points:

  • Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row.
  • Last year’s mobile data traffic was three times the size of the entire global Internet in 2000.
  • Mobile video traffic will exceed 50 percent for the first time in 2011.
  • Mobile network connection speeds doubled in 2010. Globally, the average mobile network downstream speed in 2010 was 215 kilobits per second (kbps), up from 101 kbps in 2009. The average mobile network connection speed for smartphones in 2010 was 1040 kbps, up from 625 kbps in 2009.
  • The top 1 percent of mobile data subscribers generate over 20 percent of mobile data traffic, down from 30 percent 1 year ago.
  • Average smartphone usage doubled in 2010. The average amount of traffic per smartphone in 2010 was 79 MB per month, up from 35 MB per month in 2009.
  • In 2010, the typical smartphone generated 24 times more mobile data traffic (79 MB per month) than the typical basic-feature cell phone (which generated only 3.3 MB per month of mobile data traffic).
  • Android approaches iPhone levels of data use. At the beginning of the year, iPhone consumption was at least 4 times higher than that of any other smartphone platform. Toward the end of the year, iPhone consumption was only 1.75 times higher than that of the second-highest platform, Android.
  • In 2010, 3 million tablets were connected to the mobile network, and each tablet generated 5 times more traffic than the average smartphone.
  • There were 94 million laptops on the mobile network in 2010, and each laptop generated 22 times more traffic than the average smartphone. Mobile data traffic per laptop was 1.7 GB per month, up 49 percent from 1.1 GB per month in 2009.

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