Insane people are always sure that they are fine. Only sane people are willing to admit that they are crazy.– Crazy Salad
It’s a done deal. Microsoft and Nokia have agreed to make Windows Phone Nokia’s “principal smartphone strategy”.
This strategy will transition the installed base of 200 million Symbian owners. Nokia expects to sell approximately 150 million more Symbian devices in the years to come, but the smartphone platform of the future is Windows Mobile.
The details of the deal are still being worked out, but here’s a quick summary of what they are working towards:
- Nokia will adopt Windows Phone as its primary smartphone strategy.
- Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.
- Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.
- Bing will power Nokia’s search services across Nokia devices and services. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.
- Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.
- Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.
- Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.
- Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.
- Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.
Under the new strategy, MeeGo becomes an open-source, mobile operating system project.
MeeGo will place increased emphasis on longer-term market exploration of next-generation devices, platforms and user experiences. Nokia still plans to ship a MeeGo-related product later this year. Intel says it’s sticking with the platform.
It’s serious business. Nokia plans to phase out Symbian, the most popular mobile phone operating system on Earth, almost completely. The latest version, Symbian^3, was officially released in Q4 2010, first used in the Nokia N8.
“Finland will remain our home,” Chief Executive Stephen Elop said in the press conference. But, Nokia will cut jobs in Finland and elsewhere, according to Elop.
“This is the biggest structural reform which has ever impacted new technology in Finland,” Economy Minister Mauri Pekkarinen said in a statement.
Shipments of smartphones, tablets and other app-enabled devices will overtake PCs shipments in the next 18 months, says market research firm IDC. Shipments of personal computers will still continue to increase even as they are surpassed by other devices. According to In-Stat, unit shipments for smartphones will reach nearly 850 million by 2015.
Morgan Stanley analyst Mary Meeker previously predicted the shift to mobile (above). IDC predicts worldwide shipments of smartphones and media tablets will reach 284 million in 2010. In 2011, makers will ship 377 million of these devices, and in 2012, the number will reach 462 million shipments, exceeding PC shipments, says IDC.
Only nine million of India’s 1 billion people have access to broadband. India’s Department of Telecoms hopes the country will have about 48 million broadband users by 2012, and 100 million by 2014.
ABI Research says more than two billion of the world’s population is now being covered by high-speed data networks, with more than 500 3G networks, and over 300 WiMAX and LTE announcements to date. World-wide, mobile devices with integrated wireless broadband are expected to top 2 billion by 2014, according to research firm In-Stat.