Customers can test before they buy. A new feature called “Test Drive” enables customers to test apps on a simulated Android phone. Customers control the app through their computer using a mouse.
“It is a unique, new way to shop for apps,” says Paul Ryder, vice president of electronics for Amazon.com. “Our customers have told us that the sheer number of apps available can make it hard to find apps that are high quality and relevant to them. By applying these features – plus new ones like Test Drive – we’re aiming to give customers a refreshing app shopping experience.”
In addition, the highly anticipated Angry Birds Rio for Android debuts today, exclusively in the Amazon Appstore. For a limited time, customers have the opportunity to download it for free. The Amazon Appstore says it will offer customers a paid app for free every day.
Customers can shop in the Amazon Appstore from any computer using a Web browser. They can also access the Amazon Appstore directly on their Android phones or tablets, once they’ve installed the Amazon Appstore application. Amazon is enabling one-click purchasing for anyone with a credit card on file.
Amazon is going head-to-head with Google’s official Android Marketplace (and Apple’s App Store). Unlike Android Market, which has a very open submission process, They will be screening every application to ensure they meet Amazon’s quality standard.
Amazon has been recruiting developers since at least January, notes the Wall Street Journal. Developers keep 70%. Initially, users will have access to a catalog of 3,800 applications.