Hello Mr. Yukkamoto and welcome back to the GAP.
– Minority Report
According to The Nielsen Company’s monthly survey last year, one third (33%) of U.S. mobile consumers wanted an Apple iPhone, with slightly more than a quarter (26%) said they wanted an Android phone. Some 13 percent said they wanted a RIM Blackberry.
But the same surveys for January 2011 – March 2011 shows a distinct shift: According to the latest figures, most consumers (31 percent), wanted an Android phone, while Apple’s iOS slipped to 30 percent, and RIM Blackberry is down to 11 percent. Almost 20 percent of consumers are unsure of what to choose next.
Half of those surveyed in March 2011 who indicated they had purchased a smartphone in the past six months said they had chosen an Android device. A quarter of recent acquirers said they bought an iPhone and 15 percent said they had picked a Blackberry phone.
According to Nielsen, the installed base of US smartphones is now; 37 percent Android, 27 percent Apple iOS, and 22 percent Blackberry.
Apple has overtaken Nokia to become the world’s largest handset vendor in revenue terms, according to Strategy Analytics.
Both Gartner and IDC say Android became the top global smartphone OS in the latter half of 2010.
Gartner says that Android will hold nearly half of the smartphone market in 2012, then remain above 48% through 2015 when Gartner projects that 1.1 billion smartphones will be sold worldwide.
The smartphone is where everyone wants to be. Apple and Google are on top of the world. Android’s top position means Google can deliver all kinds of services to some 500 million users world-wide in a few years.
