Intel VP Sean Maloney today at Computex in Taiwan, that by the end of 2012, 40 percent of the consumer laptop market segment will be no-compromise “Ultrabooks”, with best-in-class performance in thin, elegant form factors.
During his opening keynote speech, Maloney described their Intel Core processor roadmap and reiterated Intel’s push to accelerate the pace of innovation for their Atom processor for netbooks, smartphones, tablets, and other companion devices.
Maloney described three key phases in the company’s strategy to accelerate this vision, which begins to unfold today with the company’s latest 2nd Generation Intel Core processors. Systems based on these chips will be available for the 2011 winter holiday shopping season and include the UX21, ASUS Ultrabook. ASUS Chairman Jonney Shih joined Maloney on stage to showcase the company’s new ultra-thin laptop based on the latest 2nd Generation Intel Core processor.
Maloney outlined the next generation Intel processor family codenamed “Ivy Bridge,” which is scheduled for availability in systems in the first half of 2012. Laptops based on “Ivy Bridge” will bring improved power efficiency and visual performance, using Intel’s 22 nanometer (nm) manufacturing technology that uses a revolutionary 3-D transistor design called Tri-Gate announced in May. Maloney also highlighted complementary USB 3.0 and Thunderbolt™ technologies which are part of Intel’s ongoing work to drive the PC platform forward.
Following “Ivy Bridge,” planned 2013 products codenamed “Haswell” are the third step toward achieving the Ultrabook. With “Haswell,” Intel will change the mainstream laptop thermal design point by reducing the microprocessor power to half of today’s design point.
Ivy Bridge processors, the shrink after the current Sandy Bridge laptop processors, aren’t expected to hit until March of 2012, and possibly into April.
Intel’s laptop Ivy Bridge will use 22nm next year, with the Haswell chip in 2013 the 22nm “tock”. Intel hopes to launch 14nm Atom chips by 2013.
Maloney highlighted key milestones and additional details on upcoming generations of Intel Atom processor-based platforms for tablets, netbooks and smartphones. The Atom processor will outpace Moore’s Law, accelerating from 32nm through 22nm to 14nm within 3 successive years.
The Atom line will be getting a die shrink every year, as opposed to every two, starting with the 32nm Cedar Trail. “Cedar Trail” is the first netbook platform based on Intel’s 32nm technology with new capabilities such as Intel Rapid Start which provides fast resume, Intel Wireless Display and PC Synch, which let users wirelessly update and synchronize documents across multiple devices. “Cedar Trail” will support leading operating systems, such as Microsoft Windows, Google Chrome and MeeGo.
Maloney showcased more than 10 tablets, running on three different operating systems, that are available today based on the Intel Atom processor Z670. Intel says the platform has more than 35 design wins since its launch in April.
Maloney also discussed “Medfield,” Intel’s first purpose-built 32nm platform for smartphones and tablets. “Medfield” has been optimized for both low power and high performance. Intel showcased a “Medfield” design running Google Android 3.0 (“Honeycomb”) for the first time. In production later this year, the platform will enable sub-9mm designs that weigh less than 1.5 pounds for tablet designs in market the first half of 2012. It will support a range of operating systems including Android and MeeGo.
According to Maloney, one new Intel-based server is needed for roughly every additional 600 new smartphones or 122 new tablets connecting to the Internet. He also reiterated the company’s “Cloud 2015” vision of a world of interoperable “federated” clouds that allow enterprises to share data securely across public and private clouds.
Intel’s new D1X fab in Hillsboro, Oregon, will cost $3 billion, and when it opens in 2013, the factory will bake the semiconductor industry’s most advanced technology. It may also be ground zero for a fair amount of industrial espionage.