Behavioral Targeting: Kill/Capture

Posted by Sam Churchill on

According to an article from the Baltimore Sun, the NSA intercepts and stores as much information as the whole of the Library of Congress every six hours.

According to John Parachini, director of the Intelligence Policy Center at RAND, “The volume of data they’re pulling in is huge. One criticism we might make of our [intelligence] community is that we’re collection-obsessed — we pull in everything — and we don’t spend enough time or money to try and understand what do we have and how can we act upon it.”

According to John Pike, director of the private national security group, the NSA relies on powerful computers to flag important conversations. The Special Collection Service, a joint NSA-CIA surveillance operation, shines lasers beams on window glass and other techniques.

A slew of new intelligence instruments—including sensors, analysis tools, and fusion tools are transform warfighting — and society. Public and private agencies can now predict behavior – and act on it.

Behavioral marketing can be used on its own or in conjunction with other forms of targeting based on factors like geography, demographics or the surrounding content.

The multi-billion dollar data mining industry is taking target marketing into a New Frontier. Every time you swipe a rewards card at a store, that data goes somewhere to get analyzed. Marketplace’s Stacey Vanek-Smith takes a look and visits a data mining company.

Cluster analysis takes a statistical approach. Words are tracked in relation to other words. Your consumer habits define your marketing cluster.

The business of spying on Internet users so that the information can be sold to advertisers is one of the fastest-growing businesses today, explains Fresh Air.

Julia Angwin (twitter) recently led a team of reporters from The Wall Street Journal in analyzing the tracking software and discovered that nearly all of the most commonly visited websites gather information in real time about the behavior of online users. Visiting the top 50 internet websites resulted in more than 3,000 cookies embedded into a “clean” computer. Wikipedia had no cookies. had the most, with over 250 attached to their computer on a single visit.

Watch the full episode. See more FRONTLINE.

It’s the domain of Kill/Capture. Capitalized. The NAI Opt-out Tool allows consumers to “opt out” of the behavioral advertising by their member companies.

But it’s a two-way street — and one vast trading floor. In ten years, everyone will get their own Glimmerglass optical splitter and Narus box. The Teraflow Testbed at the National Center for Data Mining is developing technology to analyze terabit streams.

Memphis Police use IBM’s Blue CRUSH predictive analytics software to analyze past and present crime records to create future crime “hot spots”.

DailyWireless wrote about the Office of Information Awareness back in July of 2002, when it was a more “open” program and before the Washington Post raised questions about it. Senator Wyden (D-Ore) eliminated funding for the TIA program — which then resurfaced as The Matrix, a national datamining program for domestic police agencies.

That program floundered when it was found to be selling private information on individuals to companies (like banks) for a profit. Now the shoe is on the other foot.

Posted by Sam Churchill on Wednesday, May 11th, 2011 at 1:07 pm .

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