Barnes & Noble, the world’s largest bookseller, said it hit 1 Million NOOK Apps downloads by NOOK Color Customers, just one week after NOOK App Shopping was made available to all NOOK color customers. All NOOK Apps are optimized for NOOK’s 7-inch color touchscreen.
Meanwhile, Apple will participate this year in BookExpo America, the largest trade book fair in the United States starting May 23th. The company has a large private room booth in a prime location.
BookExpo America (BEA) will expand the digital presence on the show floor, while also partnering with the International Digital Publishing Forum (IDPF) includes the IDPF Digital Zone with 17 booths and 16 kiosks in 5000 square feet of space, not including Google, Amazon, and HP, among others, who have substantial booths outside the Digital Book Zone.
Apple has sold 20 million iPads since the original launch in 2010, while Amazon might have sold 8 Million Kindle Units in 2010, although actual numbers are kept secret.
For the world-wide ereader market, IDC believes 2010 closed with 10.8 million units shipped globally, with the U.S. representing 72.4% of global shipments. IDC forecasts 14.7 million ereaders to ship in 2011 and 16.6 million in 2012.
For every 100 paperback books sold, Amazon has sold 115 Kindle e-book titles since the beginning of the year, the company said.
In March 2011, Apple CEO Steve Jobs said that 100 million books had been downloaded through the iBookstore between its launch and February 2011. Some 15 million iPads were sold by March, which was 90 percent of the tablet market. More than 46 million media tablets are expected to ship in 2014, according to IDC, up from 7.6 million media tablets likely to ship this year.
According to a Goldman Sachs report, Amazon.com had 58 percent of e-book sales, followed by Barnes & Noble at 27 percent, Apple at 9 percent and Borders/Kobo at 7 percent.
If Apple sold 100 million e-books (with 10% of the ebook market), that implies that Amazon would have sold something like 580 million titles, followed by Barnes and Noble with 270 million and Borders/Kobo at 70 million. That totals close to 1 billion e-book titles. That figure is probably off by a country mile. But the growth curve is clear.
Traditional books still generate more than ten times the revenue in domestic (U.S.) sales. But e-books are taking off like a rocket.
Looking at the mobile advertising market globally, InMobi says it currently serves 35 billion monthly mobile ads to around 314 million mobile phone consumers around the world. Overall, mobile ad impressions during the first quarter of the year rose by 17 percent to 900 million per month in North America and 11 percent globally to 3.4 billion per month.
The growth in mobile ad impressions was hugely triggered by the ongoing demand for smartphones. In North America alone, 8 out of every 10 ad impressions are now found on a smartphone, according to InMobi.
Barnes & Noble’s digital content will account for $400 million in revenue this fiscal year, the company has said. That would amount to 5.6 percent of the $7.1 billion in annual sales expected by analysts. Both Borders and Barnes and Noble have lost customers as more people choose to read books online or via portable digital readers such as Amazon’s Kindle, which dominates the market.
The Association of American Publishers reports US publishers’ book sales across all platforms increased +3.6 percent for the full 2010 year vs 2009. Total sales of print books for 2010 were approximately the same as sales for 2009 when sales of e-books were subtracted.
For February 2011, e-Books ranked as the #1 format among all categories of Trade publishing (Adult Hardcover, Adult Paperback, Adult Mass Market, Children’s/Young Adult Hardcover, Children’s/Young Adult Paperback).
Jeffries analyst Peter Misek says Apple has an overwhelming dominance in the global tablet market. Misek expects Apple iPad sales to hit 45 million units worldwide this year. Business Insider has more tablet charts.
Forrester’s five-year forecast for eBooks predicted 2010 would end with a total of $966 million in eBook sales. It’s expected to triple, with $3 billion in sales by 2015. Jefferies’ numbers make that projection seem conservative.
Related e-book articles on Dailywireless include; Amanda Hocking: e-Book Sensation, Pagination comes to Google Docs, Adobe: Tablet Publishing for Android, Google Editions: Web eBooks Readied , Bookstores: Preparing for E-Books?, e-Publishing: The New Normal, iPad Publishing Model: It’s People!, Here Come the Tablets, 2010: 11 Million Tablets, Google: King of all Media?, WiFi Nook: $149, Free Download for iOS 4 Ready , Starbucks: Free WiFi + Free Content, Scribd Does HTML 5 Magazines, Kindle Announces 70% Royalty Option, Media’s Primordial Soup: Tablets, Scribd Does HTML 5 Magazines, Tablets, Tablets, Tablets, E-Magazines: Pay Once, Play Anywhere, The $99 Android Tablet, Barnes & Noble: Self Publishing this Summer, Apple Sells 1M iPads, Google Editions: World’s Largest Virtual Bookstore?, Google Tablet for Verizon?, Android Outsells Apple, Flash Support in Android 2.2, Battle of the eBooks, Dell Android Tablet for AT&T/T-Mobile?, Google Tablet: Android or What?, and Tablet Revolution!
