Ford has lowered the price for SYNC by $100, making their hands-free, voice-activated connectivity system more affordable. Ford SYNC is a factory-installed, fully integrated in-vehicle communications and entertainment system that allows users to make hands-free telephone calls and control music and other functions using voice commands.
Ford says their new pricing strategy makes SYNC the most affordable in-car connectivity system in the industry. Customers who opt for SYNC will pay only $295 for the in-car connectivity system, previously priced at $395. The new pricing will be available first on the 2012 Ford Explorer and Edge base models.
SYNC is different than other systems in that users can use their own cellular phone and data/voice plan. With the base SYNC package, customers get hands-free features and services. Those features include:
- Hands-free, voice-activated calling via a Bluetooth-connected mobile phone
- Hands-free, voice-activated control of a USB-connected digital music player
- 911 Assist, the automated emergency calling service that is free for the life of the vehicle
- Vehicle Health Report, the on-demand diagnostic and maintenance information service
In addition, customers who choose the base package will have the option to purchase a SYNC Services subscription, which expands voice-controlled features to include a cloud-based network of services. These include turn-by-turn directions, traffic reports, and business search information with available live operator assistance if needed. A SYNC Services subscription costs only $60 a year, besting the telematics services offered by the competition.
SYNC has been installed already on more than 3 million vehicles since its debut in 2007. Ford says the current take rates on SYNC are above 80 percent. With the new pricing strategy, SYNC is now expected to be installed on more than 95 percent of models sold.
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