Global smartphone shipments will soar to 1.03 billion units in 2015, resulting in a global smartphone share of 54.4 percent, reports iSuppli Mobile Handset Market Tracker. The worldwide dominance of smartphones is all the more remarkable considering that smartphones accounted for only 15.8 percent of the total cellphone market in 2009.
Some 478 million smartphones are expected to ship world-wide in 2011. That would make the world-wide share about 32.5 percent. Key drivers of success will be strong support from the developer community, and how well OEMs can make their hardware and software work together.
According to Cisco’s Global Mobile Data Traffic Forecast, the iPad and tablets like it generate 5 times more data traffic than the average smartphone.
Goldman Sachs figures tablets are increasing data demand by 30 percent per year and by 2020 will account for 17 percent of all mobile wireless data demand.
Mobile broadband subscriptions are on track to surpass 1 billion in 2011 barely a year after reaching half a billion, according to Ericsson. There were 763 million broadband wireless subscribers in the world by the end of 2010, figures InStat. According to In-Stat, unit shipments for smartphones will reach nearly 850 million by 2015.
Morgan Stanley analyst Mary Meeker previously predicted the shift to mobile (below).
Shipments of smartphones, tablets and other app-enabled devices will overtake PCs shipments in the next 18 months, says market research firm IDC. Shipments of personal computers will still continue to increase even as they are surpassed by other devices.