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Nielsen has an in-depth look at the social media landscape and audience says people are spending more time, money and going mobile.

Highlights of Nielsen’s “Social Media Report”:

  • Social networks and blogs continue to dominate Americans’ time online, now accounting for nearly a quarter of total time spent on the Internet
  • At over 53 billion total minutes during May 2011, Americans spend more time on Facebook than they do on any other website
  • Tumblr is an emerging player in social media, nearly tripling its audience from a year ago
  • Nearly 40 percent of social media users access social media content from their mobile phone
  • Internet users over the age of 55 are driving the growth of social networking through the Mobile Internet
  • 70 percent of active online adult social networkers shop online, 12 percent more likely than the average adult Internet user
  • Across a sample of 10 global markets, social networks and blogs are the top online destination in each country, accounting for the majority of time spent online and reaching at least 60 percent of active Internet users

Nielsen also released its top 20 Android apps. The list has three rankings: overall usage, male usage and female usage.

Some 478 million smartphones are expected to ship world-wide in 2011.

US social network ad revenues are expected to reach $3.08 Billion this year and rise by a further 27.7% next year to reach nearly $4 billion.

Google display ad revenues are expected to pass $1 Billion This Year, although eclipsed handily by Facebook. Facebook’s share of US online display ad revenues will grow to 17.7 percent in 2011, up from a 12.2 percent share last year, according to eMarketer.

This year, Facebook is expected to bring in $4.05 billion in advertising revenues worldwide, $2.19 billion of which will come from the US.

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