Mobile ad network Millennial Media, the largest independent mobile ad network, has been tracking iOS, Android, RIM, Windows Phone 7 impressions. They report that Amazon’s Kindle Fire, released in mid-November, has seen ad impressions from the grow at an average daily rate of 19% since its launch. The Fire’s growth on the ad platform has slightly outpaced that of the iPad when it was launched in early 2010.
In November, Wi-Fi grew 11% month-over-month and accounted for 39% of the Carrier Mix. Within Wi-Fi, smartphones made up 62% of all Wi-Fi impressions on Millennial’s platform. Connected Devices, including Tablets, gaming devices, and eReaders, accounted for 38% of the Wi-Fi impressions on Millennial’s network.
In terms of manufacturers, Apple continued its reign as the leading device manufacturer on Millennial in November, with 26% of the Top 15 Manufacturers impression share.
