When the New York Giants and New England Patriots take the field for Super Bowl XLVI on Feb. 5 at Lucas Oil Stadium (WikiMapia) in Indianapolis, the eyes of over 100 million people around the world will be upon them. NBCSports.com and NFL.com will broadcast the entire game for free beginning at 2 p.m. ET for pregame activity with kickoff at 6:30 p.m. ET. You can also follow it on ESPN, Sports Illustrated, USA Today, Google News, Yahoo News, UStream and Twitter.
ArsTechnica explains how to watch the Super Bowl, on the biggest and littlest screens. Nearly six people in 10 would prefer to watch Super Bowl XLVI on a state-of-the-art TV as opposed to from the stands, according to a poll conducted by TechBargains.com.
PC Magazine reviews the 10 apps that will add to your Super Bowl experience. Twitter (twitter.com/superbowl) has put together two accounts that are spitting out “Top Tweets” algorithmically, from @GiantsTweets and @NEPatriotTweets with tweets from players, coaches, media, and the team itself. Here are some Tweets to follow on TweetDeck for a Twitter Super Bowl feed.
The Super Bowl XLVI Host Committee has a Social Media Command Center. You can choose your social channel of choice from there to stay connected and watch updates in real time using Blog, Facebook, Twitter, YouTube, and Flickr.
Super Bowl XLVI will be a true “coming of age” for streaming media, explains TV Technology. Although high-profile events like the 2010 World Cup and Beijing and Vancouver Olympics have been streamed, a one-day sports event on the level of the Super Bowl has never been made available online. Streaming is an integral element to the game—and a real contributor to its bottom line.
The live stream will use the same Microsoft Silverlight player that NBC uses for its Sunday Night Football streams. The online stream of the Super Bowl will have its own set of ads, which will differ from those shown on broadcast television.
For the first time in history, the Super Bowl, will be officially streamed live to online viewers and mobile phones. The NFL is providing live streaming video of the Super Bowl, both on Web browsers and through a smartphone application.
The mobile streaming app is for Verizon-only. If you’ve got an iPhone or Android with a Verizon contract, the Verizon-sponsored NFL Mobile app is free — but to view the live streaming video you’ll need to pay another $3 a day or $10 a month to Verizon. That fee is waived for owners of 4G LTE phones, as part of a promotion to encourage customers to upgrade to 4G.
- Live scoring & play-by-play
- NFL.com Podcasts
- In-game big play and quarterly audio highlights
- Coaches press conference videos
- Breaking news
- Latest team and player stats
The Verge says Android users have reported some problems installing. On the iPhone, it seems to work well, running pretty smoothly for what is essentially a large 3D map of Lucas Oil Stadium and the surrounding areas.
The idea is to roll most of the things you’d want to do on a smartphone — location marking on Maps, restaurant reviews on Yelp, game day chatter on Twitter — into a single interface. Twitter hashtags will be on just about every commercial and the game itself (#sb46).
The commemorative Super Bowl app is available for Apple and Android. It costs $2.99 before the game, with the price increasing after the Super Bowl. It includes player highlight reels, Super Bowl history and photo galleries for each team. After Sunday, the winning team’s section will add game highlights and video of on-field interviews and the trophy presentation.
The Super Bowl is all about money, explains Bloomberg. Nosebleed game tickets run $2,200, hotel rooms are marked up as much as 1,758 percent.
NBC says a 30 second spot can command $3.5 million, a new record for broadcast tv. Big live events like the Super Bowl are one of the few ways to prevent television viewers from skipping commercials with their DVRs. Last year, by comparison, brought in between $2.8 and $3 million for a 30. Revenue from last year’s commercials totaled $210 million.
More than 70 commercials will air during the Super Bowl, with many already on YouTube. USA Today’s Ad Meter lets you vote for your favorite. Last year, Joe Staples cut through the noise with a resonant 2 minute Chrysler ad, Born of Fire. This year’s 2 minute follow-on, It’s half time, America, with Clint Eastwood, was reminiscent of Steve Hayden’s follow-on 1985 Apple spot. Unconvincing.
The Superbowl had lots of technology.
Meeting the challenge of this momentous national and international telecast is production facilities provider NEP Broadcasting (Twitter).
NEP will deploy three mobile production vehicles and more than 100 HDTV cameras. At kickoff, 40 cameras will be covering the action, primarily Sony HDC-1000 and HDC-1500 units, coupled with Canon glass, including three 100x lenses and 19 86x lenses. Not to mention the Skycam.
NBC will utilize a new Hi-Motion II ultra-motion camera system, made by NAC Image Technology and packaged by Ikegami, at $3.5 million a pop. They deliver 1000 fps at 1080 x 1920 resolution. The Hi-Motion II works with the Ikegami fiber interface, allowing the camera to send signals more than 6,000 ft. using SMPTE fiber as well as single-mode fiber with local power.
For graphics, seven Chyron HyperX units are on-site, with five in use for pregame demands and two for the game.
Level 3 will provide NBC with Vyvx fiber-optic network, delivering feeds to NFL operations centers in Mt. Laurel, N.J., Culver City, Calif. and NFL Network master control facilities in Atlanta, as well as other broadcast networks and satellite teleport sites for global distribution.
This year’s international feed requires eight satellite uplinks, more than a dozen remote trucks and 15 trailers, including NEP Supershooters. Global broadcasters include NHK, Shanghai Media Group , Viasat, W9 (France), Televisa (Latin America), NTV (Japan), BBC, and ESPN International Networks.
NBC has live streamed the last two Olympics, and will stream the 2012 Summer Olympics from London as well. NBC said it has learned that online viewers generally don’t cannibalize the live broadcast audience for major sporting events. The Associated Press reported that NBC typically gets about 200,000-300,000 online viewers, compared to more than 20 million that tune in for the telecast.
Weeks before this year’s Super Bowl, massive security teams were hard at work to secure the city of Indianapolis, deploying robots, toxin monitors, and F-16s.
Officials said 35 federal agencies will be involved, including the U.S. military, police and federal agencies, NORAD and Customs and Border Protection. iPhones will transmit pictures back to the city’s new Regional Operations Center.
“We have no specific or credible threats against Super Bowl 46,” Homeland Security Secretary Janet Napolitano said at a news conference with federal, state and local law enforcement officials in Indianapolis this week. But just in case, special teams from the Department of Energy will sweep Lucas Oil Stadium and the surrounding area for nuclear terror threats.
Verizon’s mobile command center was developed to help Verizon keep its own networks up and running. It is assisting Homeland Security with their mobile Vehicle and Cargo Inspection System which can see through six inches of steel.
Rizzo Consulting was the main contractor, working closely with the Lucas Oil Stadium, Indiana Convention Center and the major carriers to design, install and commission the high capacity Distributed Antenna System for Lucas Oil Stadium and the Indiana Convention Center, the first-ever LTE design for the Big Game.
Their indoor DAS system at Lucas Oil Stadium utilizes some 500 antennas and is shared by the three largest cellular carriers. Their team has been working on it since August. Rizzo Consulting specializes in large DAS systems engineering, designing and building major systems all over the United States. ExteNet Systems said it helped Verizon Wireless improve coverage in downtown Indianapolis and outside Lucas Stadium.
See: Dailywireless Superbowl Goes 4G.