U.S. viewers multi-tasked the Superbowl, says Google, watching the game on television and going online with their smartphones and tablets to look up players, halftime show performers and their favorite Super Bowl commercials. In fact, around 41% of searches related to Super Bowl ads that were made during the game came from mobile devices, up from 25% for the same time the day prior.
Twitter set a new record for gameday activity during Super Bowl XLVI–12,233 tweets per second at the end of the game. The second highest rate came during Madonna’s Caligula-inspired halftime extravaganza: 10,245. “Last night’s Super Bowl is the biggest social-TV event we’ve ever recorded — by a wide margin,” Bluefin’s Tom Thai told Ad Age. “It surpassed the previous record of 3.1 million social-media comments, held by the MTV Video Music Awards last August.”
Nick Sherman made this screen shot of NBC’s streaming Superbowl site.
The game was great, but the first legal streaming Super Bowl was no substitute for the television broadcast – the audience was denied the real show, observes TechCrunch. The halftime show with Madonna was cut completely out, substituted by an endless interview shot in a hallway. Ads on the Web were just an endless loop of GE, Budweiser, and Samsung commercials, punctuated annoyingly by Rainn Wilson, who became increasingly annoying. A big fail.
“It is possible that Internet services may be slower during the 2012 Olympic Games or in very severe cases there may be drop outs due to an increased number of people accessing the Internet,” the report says. “In addition, ISPs may introduce data caps during peak times to try and spread the loading and give a more equal service to their entire customer base. However, this has not yet been confirmed by these ISPs and we hope to have more information nearer to Games time.”
The report says, “Consider alternative means of communication (for example, video-streaming may greatly reduce your internal network’s capacity).”
The entire planet will access the London Olympics via streaming video. All at the same time. It might easily have ten times the traffic as the Superbowl – and over a two week period.
The home Olympics broadcaster will be the BBC, who will broadcast all 5000 hours of competition through various channels. NBC has the rights in the United States, where they paid USD $1.181 billion compared to 2008’s US $894 million fee to the International Olympic Committee (IOC). The London Olympics will also air in 3D.
Holding the Olympics in London was a terrible mistake. The security costs alone should have killed it.
See: Dailywireless Super Streams for Super Bowl XLVI, Superbowl Goes 4G, London WiFi, Producing Olympic Multi-Media , Social Olympics, Microsoft’s Streetside: Indoors via Stills & Video, 2010 Winter Olympics, 2008 Summer Olympics and Super Bowl XLIV.