Amazon today announced a licensing agreement with Viacom that will allow Amazon Prime members to instantly stream TV shows from MTV, Comedy Central, Nickelodeon, TV Land, Spike, VH1, BET, CMT and Logo. Amazon Instant Video offers downloads or streaming for a fee, while Prime Instant Video is streamed free with an Amazon Prime subscription.
The deal will bring the total number of Prime Instant Videos to more than 15,000. Amazon has been building up its streaming video library in recent months, inking deals with PBS, CBS, Fox, NBCUniversal, Sony, Warner Bros., IFC, Sesame Workshop, and Twentieth Century Fox.
Amazon Prime members can watch this selection on over 300 different devices, including the Kindle Fire. Prime Instant Video is a benefit for paid Amazon Prime members, delivering unlimited, commercial-free, instant access to more than 15,000 movies and TV shows. Since the launch of Prime instant videos last year, Amazon has secured licensing deals from partners such as CBS, Fox, PBS, NBCUniversal, Sony, Warner Bros, Disney-ABC Television, Viacom Media Networks and many more.
For customers who are not Prime members, or who are looking to instantly purchase or rent movies and TV shows, Amazon offers Amazon Instant Video which offers downloads or streaming for a fee. It has more than 100,000 titles including new release movies, TV shows the day after they air, as well as contemporary and classic videos in SD and HD.
Amazon Prime is an annual membership program for $79 a year that offers customers unlimited Free Two-Day Shipping. It competes with Netflix which offers a $7.99/month service for unlimited (free) streaming of movies.
Amazon and Hulu have “a fraction of our content,” according to Netflix CEO Reed Hastings, while total viewing hours are each “less than 10 percent of ours.” Netflix added 600,000 domestic members in the fourth quarter to reach 24.4 million, the company said in a letter to shareholders last month.
Every major network is investing in Internet application, on tablets, smart TVs, phones, game consoles, and laptops.
Netflix subscriptions are growing again after loosing many with their price hike last year which made mail delivery of DVDs a separate cost item. Netflix competitors include Amazon and Viacom, Redbox and Verizon, Hulu Plus, Dish and Blockbuster, HBO Go