Legendary investor Vinod Khosla founder of Khosla Ventures, lists “Unhyped” New Areas in Internet and Mobile in TechCrunch.
They include:
- Data Reduction or Filters (Siri, Donna, Recorded Future, and many others): “Reducing, filtering and processing data streams to deliver the information or action that is relevant to you.”
- Big data or Analytics (Ness, Billguard, The Climate Corporation, Kaggle, Datasift): “Analyzing massive amounts of structured and unstructured data to deliver unique services or analysis.”
- Emotion (Foodspotting, Ness, Instagram): “Services that evoke strong emotions in users,” which is often a component of other categories, can also be enough of a driver to be mentioned separately.
- Education 2.0 (it’s early, but Altius, Khan Academy, CK12, Udacity): “Education models that dramatically reduce the cost and increase the availability of quality learning.”
- TV 2.0 (Miso, Flingo, Maker Studios, both first and second screen apps as well as content production & sourcing): “TV as an interactive and social experience both on the primary and the second screen.”
- Social Next (intersecting with all the interest graph stuff and verticals like Github, Coursekit, and Researchgate): “Social as a useful and productive part of lives—enabling collaboration and deep community building around the world in specific areas.”
- Interest-based networks (where Meebo is pivoting to, Twitter, Snip.it, State): “User driven content that maps to people’s interests both for a better user experience and better targeting.”
- Health 2.0 (Jawbone UP, Nike Fuelband, Empatica, BodyMedia, MC10, Fitbit, iBike, Recon, Withings, Alivecor): “Exponentially growing data will yield personalized lifestyle suggestions, improved outcomes, predictive diagnostics and applications we can’t imagine.”
- Internet of Things/Universal ID/NFC/Smart sensors (a technology with the applications still to emerge): “Sensors and authentication technologies which will interconnect everything and remake our interaction with the world around us.”
- Personal Collaborative Publishing (Pinterest, Tumblr, storify, Snip.it): “Truly free press with no barriers to entry and personalized interest-based curation.”
- Utility Apps (Siri, Seatme, Ifttt, Uber, and many, many more): “Leverage device ubiquity and context to deliver valuable services.”
- Marketplaces & Disintermediation (Interview Street, Kaggle, Etsy): “Remove the middle man, increase market efficiency and produce better results, faster“


