Geolocation Takes Off

Posted by Sam Churchill on

GPS personal tracking devices and applications are forecast to grow with a CAGR of 40%, with both markets breaking $1 billion in 2017, says ABI Research Senior analyst Patrick Connolly says, “The hardware market remained below 100,000 units in 2011. However, it is forecast to reach 2.5 million units in 2017, with significant growth in elderly, health, and lone worker markets.

“We are also seeing the first signs of leading CE companies entering the market, such as Qualcomm, Apple (via PocketFinder), Garmin, Cobra, etc. and there will also be significant partnerships and acquisitions in this space as new entrants looks to add tracking to their portfolio,” adds Connolly. Other markets include family, personal items (e.g. luggage), and pet and offender tracking.

There is an addressable market of over 120 million people across these markets alone, with over two million US elderly using non-GPS Personal Emergency Response Systems (PERS). However, there is also a fear that smartphone applications will cannibalize the market.

Glympse, which enables you to share your location with anyone for a specified period of time, is rolling out a new feature this week called “Tap-n-Track” that allows Android phone users to easily share locations on a map with friends and family by bumping two devices together. The 4-year-old Redmond startup plans to showcase the technology at the Mobile World Congress in Barcelona next week.

Spotsi is a web and mobile platform that allows people to share the stories from their own stomping grounds or unlock the secrets of a newly discovered city, with tailored guides like a punk rock tour of New York City or Pink Martini’s guide to Downtown Portland.

Spotsi is launching their public beta today.

Geoloqi, a powerful platform for next-generation location based services, officially launches today and has free apps available at the Apple’s App Store and Android Market.

Geoloqi features a language agnostic SDK for iOS and Android, with a complete stack of geolocation tools, including geo-fencing, messaging, security and analytics. Their secret sauce is in the algorithms that conserve battery life, minimizing GPS, WiFi and cellular pings, while delivering 20 ft accuracy with “opt-in” control.

Geoloqi has a new iOS and Android Software Development Kit that makes it easy for developers to drop in location services into their apps. They showed off Map Attack, a game developed on top of the Geoloqi engine. It works like PacMan, but with real people. The Portland-based geolocation tool developer, says it’s easy to layer geolocation on top of any device or application.

“We’ve got a lot of interest from carriers, from large Fortune 500 companies, government customers, security firms and strategic partners. It makes location a lot more accessible to these industries,” said co-founder and CEO Amber Case.

You can get transit times or wikipedia articles delivered to your phone, as you go around town. One applications I was toying with was a Streetcar app. It would synch your location to historical views and stories along your ride. Wikipedia’s Geo-tagging (which embeds lat/long in a tag), teamed with Geoloqi, could create location-triggered tours that might be supplemented by anyone using Wikipedia.

Metaio today unveiled plans to add 3D Object Tracking and Visual Search to its free mobile Augmented Reality (AR) Software Development Kit (SDK), part of the Augmented City platform.

Version 3.1 of the metaio Mobile SDK can create interactive and immersive AR experiences, such as the overlay of virtual information on building facades, city streets and almost any 3D real world object or device.

Portland’s Matt Blair creates iPhone apps like PDX Trees and Public Art PDX (below).

Matt proposed a Know Your City app, described in a Kickstarter page, but it didn’t raise the $10K goal.

Pyramid Research says location services is expected to grow to $10 billion by 2015, while ABI Research projects location analytics will also grow significantly, to become a $9 billion market by 2016.

Related Dailywireless articles include; Portland Mobile Developers, Google Crisis Response Mapping, Walmart Labs Buys Mobile Develeoper Small Society , Spotlight Mobile’s Meridian: Indoor GPS, Mobile Portland Demos, Seattle’s South Lake Union: Tech Hub, Google Maps Indoors, Read/Write’s Top Ten Social Web Products, Where 2.0 – 2011, Medical Devices Mobilize, Japan Tsunami, Mobile App Award Winners, HyperLocal: There’s an App for That, Handmark Opens Windows Mobile Store, Tracking Tools, Minneapolis Bridge Collapse & Emergency Communications, City Clouds: Becoming The World Cup, Wireless Campus Maps, Infrasound Pod, Making Handheld Tours

Posted by Sam Churchill on Thursday, February 23rd, 2012 at 9:43 am .

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