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Starting in September, the Dallas-Fort Worth International Airport will offer free WiFi access using AT&T’s Wi-Fi hotspot network, but they’ll have to watch a 30-second video ad for every 40 minutes of web surfing they do, says Kevin Fitchard in GigaOm.

So far the trial is confined solely to DFW and required special permission from the airport’s board of directors to implement. AT&T said it is expanding its hotspot coverage and capacity to more areas of the terminals, as well as blanketing parking garages and other parts of the grounds.

Airport spokesman David Magana said it has been high on the airport’s to-do list for a long time, and the deal with AT&T’s been in the works “for months.” Problem was, the airport had to let its contract with T-Mobile expire.

Carriers are now taking free Wifi and bringing it under their infrastructure. Ruckus Wireless has a variety of partnerships in an explosive carrier infrastructure market while Ericsson bought Wi-Fi infrastructure specialist BelAir Networks for Heterogeneous networks and Wi-Fi integration.

AT&T used BelAir’s Wi-Fi Hot Zones in Indianapolis for the 4G Superbowl in February.

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