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Parks Associates says two-thirds of U.S. consumers planning to purchase a smartphone are unwilling to pay more than $50 per month for mobile data plans while almost 50% of smartphone users do not know how much mobile data they use each month. The firm says it highlights the risks to mobile operators as they try to shift from unlimited to usage-based mobile data plans.

Parks Associates finds over 90% of U.S. smartphone owners have downloaded apps since product purchase, at an average of two apps per month. Worldwide, consumers will spend over $14 billion on smartphone app downloads in 2012. To maximize their revenues, operators need to tie their offerings to popular apps and services, including TV, music, books, newspapers, games, location-based services, and social activities, rather than charging consumers per megabyte.

In Japan, 1 in 5 Mobile Phone users now own a Smartphone, with Smartphone sales now surpassing Feature Phones among Newly Acquired Devices, says Comscore. More than 19.3 million people in Japan owned smartphones during the three months ending in February, up 28 percent versus November.

By 2016, Android-based devices running on ARM CPUs are estimated to reach a 31.1% share – more than either iOS or Windows (x86), says IDC. By 2016, IDC estimates iOS will have a 17.3% market share, Android 31.1% with Windows dropping to 25.1%.

A separate report from Nielsen, finds that half of U.S. mobile subscribers now own smartphones.

Nearly 1 billion “smart devices” were shipped in 2011, says IDC. The firm expects shipments of these devices to grow to 1.1 billion this year, and reach 1.84 billion units by 2016.

In 2011, Windows PCs running on any x86-compatible CPU had a 35.9% market share, while Android on ARM CPUs had a 29.4% share and iOS a 14.6% share.

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