Android: Half of Smartphones

Android-based devices, for the first time, now make up at least half of smartphone sales in the U.S., U.K., Germany, France, Italy, Spain, and Australia, according to new data from market research firm Kantar Worldpanel ComTech (pdf).

The sales were recorded during a 12-week period ending on June 10, during which Android’s share ranged from 49.6 percent in Italy to an overwhelming 84.1 percent in Spain. Much of the Android sales growth is being driven by users who are upgrading from a feature phone.

Nielsen says 2 out of 3 Americans in the last three months chose a smartphone instead of a feature phone, with 54.9 percent of U.S. mobile subscribers owning smartphones as of June 2012.

In the U.S., the success of the iPhone 4S as well as the first-time availability of the iPhone on Sprint caused Android sales to fall 6.8 percent, though Android was still dominant overall. The latest data shows that Android captured 50.2 percent of U.S. sales, down from 57 percent a year earlier. The iPhone, meanwhile, accounted for 37.4 percent, up 8.7 percent from last year.

ComScore said Google’s Android captured more than 50 percent of the U.S. smartphone market for the first time in February, 2012.

Other mobile platforms continued to lose market share. BlackBerry maker RIM dropped two points to 15.2 percent over the three-month period seen by ComScore. Microsoft lost a point to sink to 4.4 percent. And Nokia’s Symbian trailed a 1.5 percent share.

One Billion Smartphone users are expected by 2016, worldwide, according to Forrester Research.

Apple, Google and Microsoft are expected to control around 90 per cent of the market by 2016.

Also by 2016, consumer spending in the mobile app market will reach $56 billion while businesses spending on mobile projects will double in growth. Roughly 200 million are expected to bring their own smartphones to work, but tablets will get the same treatment with roughly 70 per cent of those used for work would be owned by the employees themselves.

Posted by Sam Churchill on .

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