Gartner: Social Media Leads Business

Mobile computing is forcing the biggest change to the way people live since the automobile, says Gartner. Mass adoption forces new infrastructure, it spawns new businesses, and it threatens the status quo.

Gartner believes sharing comments, links and recommendations with friends, drives enterprise IT practices. Social technologies both drive and depend on the other three Nexus forces:

  • Social provides an important need for mobility: Accessing social networks is one of the primary uses of mobile devices and social interactions have much more value when they are possible wherever the user is located.
  • Social depends on cloud for scale and access: Social networks benefit from scale, the kind of scale that is really only practical through cloud deployment.
  • Social feeds and depends on deep analysis: Social interactions provide a rich source of information about connections, preferences and intentions. As social networks get larger, participants need better tools to be able to manage the growing number of interactions, which drives the need for deeper social analytics.

“The combination of pervasive mobility, near-ubiquitous connectivity, industrial compute services, and information access decreases the gap between idea and action,” said Chris Howard, managing vice president at Gartner.

Posted by Sam Churchill on .

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