Google is now talking up Wi-Fi availability across Kansas City, reports the Kansas City Star. In fliers sent out to neighborhoods where Google is now trying to recruit customers to sign up for its fiber service, Google hints that WiFi connectivity is also coming.
“You are connected all over town with Google-powered Wi-Fi hotspots in your favorite public spaces around Kansas City,” the flier reads. “Stay connected while on the go. Don’t worry about missing out on your emails while you are out and about. We’ve got you covered.”
Google’s Free WiFi network in Mountain View, California was installed in 2006. The network covers 11.5 square miles, and features 380 access points, all supplied by Tropos Networks, a Sunnyvale, Calif.-based company. They interconnect via mesh networking. One in six access points is a Alvarion gateway. Tropos was bought by ABB’s Utility Communications product group this June, which runs smart grids and other critical infrastructure applications.
A Google spokeswoman said that promise of wireless Internet connections refers to systems it will install at more than 400 locations around the city for free.
The 02 WiFi network in London’s Olympic Village was deployed on every 4th street lamp and used a Ruckus 8800 wireless AP, the “first multi-radio outdoor access point developed to integrate 3G/4G, Wi-Fi and backhaul into a single, lightweight, small-form factor”. A Ruckus 7762 unit provides backhaul. Telefonica uses 5 GHz Wi-Fi mesh links between nodes.
If beamforming can deliver twice the range, perhaps a cost/effectiveness case may be made for municipal Wi-Fi (at least in “hot zones”). The 802.11ac standard, with Transmit Beamforming (TxBF), is anticipated in late 2012, but is limited to the 5 GHz band.
Ruckus Smart Mesh uses their adaptive antenna arrays (BeamFlex) and predictive channel management techniques (ChannelFly), backhauling both licensed cellular and unlicensed Wi-Fi traffic in both line of sight and non-line of site environments.
Google promised the free hookups for locations that will be determined by officials in Kansas City, Kan., and Kansas City, Mo., as part of the agreement in setting up its network.
“It’s really up to the discretion of the public building” managers, said Google’s Jenna Wandres. “It will be enabled to have public Wi-Fi if they want to go that way.”
Hotspot 2.0 enables mobile devices to seamlessly transition from subscription networks to Wi-Fi hotspots, without requiring credentials. It recognizes the SIM in your smartphone and can connect to public WiFi automatically.
Google sponsored Wi-Fi service in New York subway stations and Boingo has been dabbling in adding sponsorships to its managed hotspots. Boingo Wireless said last week that it had purchased Cloud Nine Media, a small firm focused on selling embedded ads on public Wi-Fi hotspots, such as those in airports and restaurants.
Global internet advertising expenditures will rise about 31.5% between 2011 and 2013, according to a July 2011 forecast from Zenith Optimedia. Internet ad spending is expected to total about $72.18 billion USD this year, and reach $94.97 billion in 2013.
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