Publishers are seeing mobile audiences growing fast – but revenue is yet to catch up, says Paid Content.
Mobile makes up a fifth of reader traffic for 87 percent of publishers, but only 29 percent of them are seeing the same proportion of revenue come from mobile, according to respondents to a census issued by the UK’s Association of Online Publishers (AOP).
A majority of the publishers blamed “agencies’ attitude toward mobile” (55 percent) and dependency on low-yield ad networks (52 percent).
The main issues affecting apps/mobile development were device fragmentation (different smartphones and tablets) and the in-house skills and resources.
The comScore 500 shows the top buying and selling U.S. activity on its real-time trading platform were AT&T, Toyota and American Express (first, second and third respectively).
Boingo is offering consumers free Wi-Fi at more than 4,000 hotspots across America, through the end of September. It is a collaboration with Google Play. However, it looks like iOS, Windows Phone and Blackberry users aren’t invited, says Next Web.
Boingo last month acquired Cloud Nine Media, a Wi-Fi sponsorship and location-based advertising company. It adds sponsored access to its managed Wi-Fi hotspots.
The free hotspots will be available at 15 airports, including New York’s John F. Kennedy, Chicago O’Hare, and Seattle-Tacoma as well as as hotels, shopping malls, cafes, recreational areas, and certain Manhattan subway stations.
Gartner says mobile ads generated close to $3.3 billion worldwide in 2011 and projects they will top $20 billion annually by the end of 2015.
Global internet advertising expenditures will rise about 31.5% between 2011 and 2013, according to a July 2011 forecast from Zenith Optimedia. Internet ad spending is expected to total about $72.18 billion USD this year, and reach $94.97 billion in 2013.
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