A mobile voter guide powered by geo-location is being rolled out by a coalition of Oregon’s equal rights, labor and conservation groups. The Mobile Voter Guide includes voting recommendations for mostly liberal causes.
The Our Oregon Mobile Voter Guide delivers recommendations on ballot measures to a mobile device. The app uses geo-location to precisely target a voter’s location, allowing the app to deliver election information relevant to each user.
Users can enter an address or allow the app to use their device’s location services to get their local ballot measure information. The platform was built and is being distributed by Winning Mark, a national political media firm based in Portland, Ore., and makes use of new geo-push technology developed and rolled out this October by Portland, Ore. tech startup Urban Airship.