Samsung might not have tried to copy the iPhone, opines Chris Matyszczyk in C/Net. Previously redacted documents presented in the Apple-Samsung case seem not to offer actual evidence that Samsung told its designers to copy the iPhone.
Samsung was recently fined $1.05 billion because quite a few of its products seemed to infringe on Apple’s patents.
According to GrokLaw, a “Summary of Executive-Level Meeting Supervised by Head of Division”, the top Samsung executive tries to inspire everyone to raise their game, to excel, to show creativity, so as to surpass the iPhone, not to copy it, which he acknowledges has raised the bar for everyone.
He told them to make the screen larger, larger than the iPhone, and he says he has confidence in the design of their products, the hardware. But they could do better and should think about the future. Apple had changed the marketplace, raised the level of perfection, and they had to acknowledge that they needed to up their own game to compete.
Do you see him telling them at all anywhere to copy the iPhone? Me neither. Instead I see this:
Designers rightly must make their own designs with conviction and confidence; do not strive to do designs to please me (the president); instead make designs with faces that are creative and diverse.
Creative and diverse. If you are a copycat, you can’t be either creative or diverse.
In the smartphone industry alone, according to a Stanford University analysis, as much as $20 billion was spent on patent litigation and patent purchases in the last two years — an amount equal to eight Mars rover missions, notes the NY Times. Last year, for the first time, spending by Apple and Google on patent lawsuits and unusually big-dollar patent purchases exceeded spending on research and development of new products, according to public filings.