Ballmer: Software/Hardware Integration

Microsoft CEO Steve Ballmer suggested, in his annual letter to shareholders published on Tuesday, that Microsoft may eventually make its own phones to build on its forthcoming own-brand Surface tablet PC and Xbox gaming console.

“There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface,” wrote Ballmer.

The new approach mimics Apple, notes Reuters, with their iPhone and iPad showing tight integration of software and hardware.

Ballmer, who took over as CEO from co-founder Bill Gates in 2000, said the company would continue to work with its traditional hardware partners, such as Dell Inc, Samsung and HTC, but he made it clear that Microsoft’s role in the so-called ‘ecosystem’ was changing.

Posted by Sam Churchill on .

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