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Texas Instruments (TI), which recently announced that it will wind down its operations in smartphone and tablet oriented OMAP chips and instead focus on embedded platforms, is engaged in ‘advanced negotiations’ to sell that particular line of business to one of its largest customers: Amazon.com, reports the Next Web.

Such a deal would be worth ‘billions of dollars’.

The news was reported by Assaf Gilad from Calcalist.co.il (in Hebrew), but hasn’t been confirmed by either company at this point. According to the report, Amazon.com is looking to acquire TI’s high-end processor activity so it can exert more control over the chips running its Kindle Fire tablets and the accompanying smartphones it probably has in the works.

Others, like the Barnes & Noble Nook, use Texas Instruments’ chips for powering their tablets and e-readers.

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