Global App Market Doubles in 2012

The global mobile app market will have exceeded $30 billion by the end of the year. That’s nearly double the 2011 figure says analyst ABI Research. That figure includes money from pay-per-download apps, as well as in-app purchases, subscriptions, and in-app advertisements.

“2012 will go down in history as the year when the economic side of the business finally took off,” said senior analyst Aapo Markkanen in a statement. ”We’re no longer talking only about a short-term gold rush. Apps have become a major digital industry.”

ABI credits Apple with beginning the global app money-making machine, but the Android Market has been polished with Google Play.

Beyond Android and iOS, ABI notes that the main candidates for the third ecosystem — Microsoft with its Windows Phone OS and RIM have also “clearly made the monetization aspect a key piece in their platform strategies.

Posted by Sam Churchill on .

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