ComScore reports that U.S. online sales on Black Friday was $1.042 billion, the first time Black Friday sales surpassed $1 billion online. Amazon was the most popular e-commerce site by visits, followed by Walmart, Best Buy, Target, and Apple. In total, 57.3 million Americans visited online retail sites on Black Friday, representing an increase of 18 percent versus a year ago.
Today is expected to be one of the biggest days ever for online shopping, notes C/Net, which has a guide to Cyber Monday. People are making purchases at a variety of sites.
According to Deepfield, which provides technology to track and analyze network performance, some of the top Internet retailers are the usual suspects, like Amazon, while some others, such as Shopify, are more unexpected.
The biggest surge came from mobile consumers, says IBM, with sales reaching 16.3 percent, led by the iPad.