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Time spent in mobile apps is starting to challenge television, says mobile analytics startup Flurry. Mobile App interaction is up 35 percent, from 94 minutes a day last year. At the same time, desktop web usage actually declined slightly by 2.4 percent from 72 to 70 minutes.

Flurry estimates that the average U.S. consumer watches 168 minutes of television per day, based on data from the United States Bureau of Labor Statistics for 2010 and 2011. Consumers are spending 127 minutes per day in mobile apps. In just 4 years, mobile apps have overtaken the web and are beginning to challenge television, as the top media channel, says Flurry.

The app industry shows no signs of slowing, says Flurry. Mobile gaming on tablets and smartphones has absorbed 76% (55 of the 72 minutes) of the total time consumers spend on gaming, anywhere.

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