Amazon is said to have put in a five-million-unit order with the Chinese company. The report also says the phone will launch in the second or third quarter of 2013, with a price somewhere in the $100-to-$200 range.
Over the past year, Amazon has built a proprietary real-time bidding platform that plugs into exchanges and supply-side platforms, including Google’s AdX and PubMatic. This platform lets the company retarget its users across the Web based on their browsing and purchase habits on Amazon’s owned-and-operated properties, says AdWeek.
IDC has forecast that in 2012, smartphone shipments to China will outpace those to the United States, with a nearly 27 percent share going to China and 18 percent to the United States.
IDC expects a relatively dramatic shift between 2011 and 2016, with the once-dominant Windows on x86 platform, slipping from a leading 35.9% share in 2011 down to 25.1% in 2016.