E-book Reading Jumps

Posted by Sam Churchill on

According to Pew’s Internet & American Life survey, one in every four US consumers now own a tablet; while e-reader ownership is now at 19%. At the same time, the number of those who read printed books in the previous 12 months fell from 72% of the population ages 16 and older to 67%.

In all, the number of owners of either a tablet computer or e-book reading device such as a Kindle or Nook grew from 18% in late 2011 to 33% in late 2012. As of November 2012, some 25% of Americans ages 16 and older own tablet computers such as iPads or Kindle Fires, up from 10% who owned tablets in late 2011.

IHS iSuppli predicted continued declines in e-Readers, with 2011 possibly the high-water mark, with worldwide shipments falling to just 7.1 million units by 2016.

Meanwhile, smart connected devices worldwide—a category that includes PCs, tablets and smartphones—increased by 27.1% in the third quarter of 2012, to 303.6 million shipments valued at $140.4 billion. IDC expects holiday season growth will be driven by tablets and smartphones, which are expected to grow 55.8% and 39.5% year-over-year respectfully, while PCs are expected to decline slightly.

IDC predicts smart connected device shipments to surpass 2.1 billion units in 2016, with a market value of $796.7 billion worldwide.

Posted by Sam Churchill on Thursday, December 27th, 2012 at 10:59 am .

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