At a media event held at CBS Broadcast Center in New York last month, Leslie Moonves, president and CEO of CBS Corp. called the Super Bowl the “greatest broadcast day of the year,” and pledged that all of the assets and resources of the company would cover it like never before. Last year, NBC did the honors.
“The last two Super Bowls have both exceeded 111 million viewers for the game. Now it would take quite a lot of clicks on Facebook to equal that amount,” Moonves said. “And yes, we are sold out”.
Companies are paying CBS an average of $3.75 million for each 30-second Super Bowl spots, an increase of 7.1 per cent from a year earlier and making the event the most expensive ad rate in US media, according to WPP Group’s Kantar Media. Some paid more than $4 million.
Last year’s event generated $262 million from 78 commercials, according to Kantor.
Planning for the 47th annual Super Bowl began the day after Super Bowl XLVI. According to Ken Aagaard, executive vice president of operations, engineering, and production services for CBS Sports, there will be 60 to 70 cameras—including 12 to 18 critical “bread and butter” cameras CBS Sports always relies on for NFL games.
Ikegami/NAC’s Hi-Motion II cameras will be used to shoot 300 to 500 fps in 1080i HD. Hi-Motion is the only camera system in the world that can shoot as ultra slow motion with 3-chip sensor.
It features flexible setting of the recording speed from normal to more than 10 times and the instant playback capability of the ultra slow motion imagery.
In addition to the Ikegami HD SloMos, the For-A FT-ONE 4K, the world’s first full 4K super slow motion camera, will be used.
The Evertz’s DreamCatcher replay system compliments the 4K cameras. Replays are typically broadcast one at a time. But this year, CBS will use another Evertz product — its multi-image display Mosaic system — to show up to four images simultaneously in either a quad-split, three-way split or a two-way split.
Six 4K cameras can capture video at between 300 and 500 frames per second at 3840×2160 resolution (4xHD). You can zoom into portions of the frame without motion blur or pixilation.
They encircle the football field to cover the action from every angle.
Extensive HD fiber-optic access to multiple locations inside the Superdome, a 3.7-meter fixed satellite uplink antenna, 2-GHz HD microwave receive capabilities, use of an HD truck, and fixed exterior POV cameras for beauty shots.
CBS will use its “sky-cam,” which glides over the field on a cable. Also, a fixed wing aircraft will fly over the stadium during the pre-game and post-game shows to capture aerial beauty shots.
Skycam, invented in 1984 by Garrett Brown (who also invented the Steadicam), uses a Reel (the motor drive and cables), the Spar (the counterbalanced pan and tilt video camera) and Central Control, a Windows XP-based workstation the computer software used by the operator to fly the camera. The system is said to use a Linux-based embedded system for motion control.
Sport’s technology includes The yellow first down marker, developed by Stan Honey of Sport Vision. It shows viewers how far a team must move the ball to get another set of downs. It uses sensor-packed TV cameras, computers in the production trucks, software, sophisticated lens and field-mapping techniques. It uses green screen technology.
The Bridgestone Super Bowl XLVI halftime show last year featuring Madonna was watched by an average of 112.6 million viewers, making it the most-watched Super Bowl halftime ever, surpassing Michael Jackson’s halftime performance in 1993. For this year’s Super Bowl, American singer, songwriter, dancer and actress Beyoncé will perform at halftime.
The NFL on Fox culminates this Sunday with the NFC Championship Game at 3 p.m. ET. Fox Sports unveiled a number of technical innovations this season, including an upgraded workflow for high-resolution capture and extraction known as Fox Super Zoom, which uses a higher than HD camera system.
After Hurricane Katrina, the Mercedes-Benz Superdome put $8 million toward a wireless system that focused on hot-spots necessary for ticket scanning, vending and other stadium uses. With that $8 million, there were 600 access points installed. A $343,200 expansion this year increased that number to around 1,000 access points, providing more coverage. An AT&T DAS installation consists of several strategically-placed antennas that distribute AT&T’s cellular coverage throughout the Superdome.
Cellular Specialties was hired to oversee the design and deployment of the wireless infrastructures at both the Mercedes Benz Superdome for the 2013 “Big Game” and Lucas Oil Stadium in Indianapolis, Ind., for the 2012 “Big Game”.
The stadium of the future needs WiFi, says Aruba (pdf). At Super Bowl XLVI in 2012, Cisco installed 604 access points to provide free WiFi to all fans on a carrier-neutral basis. A total of 225GB of data was downloaded, 145GB uploaded, and at its peak the network supported 8,260 simultaneous connections — 12 percent of attendees. That was five times higher than the previous year’s Super Bowl. Ericsson has launched a stadium-optimized Wi-Fi solution.
With tons of tourists coming to New Orleans for Mardi Gras and the SuperBowl, T-Mobile is beefing up their 4G coverage in the area with enhanced voice and data capacity in the Central Business District, downtown area and Weidenberg Park, with a Distributed Antenna System (DAS) providing in-building support for customers at and nearby the Superdome. T-Mobile smartphones that support LTE include the Galaxy Note II, the Lumia 810, the BlackBerry Z10 and a revised Galaxy S III.
If you’re a Verizon Wireless customer you can watch the game for free on your mobile device. All 4G LTE customers get NFL Mobile’s Premium Red Zone service that usually costs a few bucks a month for free, but for the Super Bowl everyone with the app will be able to enjoy the game.
The CBSSports.com live stream is available as a pop-up video console accessible via tablet, laptop or desktop computer with no authentication required. It also includes a curated Twitter stream to bring in the social media conversation — but that’s not the only way you can give your Super Bowl experience a social media twist.
HootSuite and Livefyre will provide access to a global social conversation about the game. HootSuite’s “Super Bowl XLVII Command Center” lets anyone check out updating statistics on tweet volume about teams, quarterbacks and head coaches, as well as track social media on both the San Francisco 49ers and Baltimore Ravens.Livefyre’s Super Bowl NewsHub, meanwhile, will aggregate the most popular tweets, commercials and Instagram photos on the social web, and works for iOS, Android and web devices.
PC Magazine lists 10 Apps You’ll Need for the Big Game.
First-responder personnel used Band 14 LTE devices from Harris as part of a six-month pilot project. It operated on all 20 MHz of Band 14 spectrum, whereas previous Harris LTE pilots in Miami and Las Vegas were single-site systems operating on 10 MHz of 700 MHz narrowband spectrum. The Harris BeOn application provides real-time video, mapping, data applications, and voice and messaging services.
See: Dailywireless Superbowl: The Day After, Super Streams for Super Bowl XLVI, Superbowl Goes 4G, London WiFi, Producing Olympic Multi-Media , Social Olympics, Microsoft’s Streetside: Indoors via Stills & Video, 2010 Winter Olympics, 2008 Summer Olympics and Super Bowl XLIV.