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Verizon Wireless says its LTE network now covers close to 89 percent of its U.S. footprint, and by mid-year LTE will be available in nearly every US market currently served by the company’s 3G data service. It is now available in 473 markets covering 274 million potential customers.

At CES, the company said that it sold 9.8 million smartphones in the December quarter with a higher mix of Apple iPhones. On Tuesday, AT&T said it had activated more than 10 million smartphones during the fourth quarter, an increase from 9.4 million on the same quarter in 2011. AT&T, which has a few million customers shy of Verizon’s, both around 100 million US subscribers, said the vast increase in numbers was down to the popularity of iPhones and Android devices.

Verizon Chairman and CEO Lowell McAdam delivered a keynote address on Tuesday at CES that stressed its Innovation Program ranging from video, telematics, consumer devices and smart accessories, to machine-to-machine solutions for industries, including healthcare, energy, and retail.

Cisco and Verizon announced the Connected Athlete, which adds sensors / data to your gear and tracks habits reports Engadget. Verizon connected to a football helmet to monitor the impact a player absorbed during a collision. Verizon hopes that this type of data will help coaches and athletes catch a progressing injury before it happens.

Connected Athlete leverages the Cisco Intelligent Network and ACM Systems’ smart-insole wireless sensor technology, to help enable trainers to improve their athlete’s performance and reduce the chance of injury by providing real-time and historical analytics of motion and pressure data.

The Connected Athlete uses sensors in shoes or other places and connects to the Cisco Intelligent Network through a Cisco Stadium Wi-Fi solution. All data can also be aggregated on the body using a device built into the athletic equipment, such as a belt, armband, or helmet, allowing a final uplink through 4G or Wi-FI connections. A hardened Cisco 819 Long-Term Evolution (LTE) Integrated Services Router, complete with onboard contextual analytics, can securely feed all data back to the Cisco cloud services.

Mercedes-Benz mbrace connected telematics services are powered by Hughes Telematics (a Verizon company), and includes more than 60 offerings, including safety and security, convenience, navigation, infotainment, and diagnostics

Verizon’s Media Server and IP client lets you connect the high def DVR to five Motorola IP-based set-top boxes for distributing their Fios service around the house. The whole thing works over IP and with built-in MoCA it’ll run over the existing coax cables in your house.

LTE Broadcast will be able to deliver multiple camera angles, feeds and stats from live broadcast video, directly a smartphone or tablet, without requiring a special tuner. Verizon plans to stream the 2014 Super Bowl live over its nationwide LTE wireless network, CEO Lowell McAdam told a keynote audience at CES 2013. Verizon has enabled an NFL Mobile channel, along with other NFL TV and Internet offerings.

Broadcasting over LTE – or Multimedia Broadcast Multicast Service (eMBMS) – has been in the works for some time, with Samsung, Ericsson, and Qualcomm all showing off the technology last year. Verizon CEO Lowell McAdam said Verizon is hard at work making that a reality over its 4G LTE network.

According to a Qualcomm white paper, LTE Broadcast would enable pre-scheduled broadcast delivery in order to pre-cache the content on mobile devices as well as being offered live.

eMBMS is particularly useful for big live events like the Superbowl, where multi-casting allows thousands of people to simultaneously watch the same content from one tower. Broadcasts can be localized to a very small area or as large as the entire network. With eMBMS in LTE you can stream 5 channels of HD 720P content in 5MHz.

Clearwire CTO John Saw said that the operator is eyeing both broadcast and unicast for video delivery and is looking forward to advanced eMBMS features that will be included in 3GPP Release 12, according to telecoms.com, slated for implementation in June 2014.

U.S. mobile operator capacity in 2016 could be reduced by 9.8 percent if LTE Broadcast were deployed, saving the equivalent of $4.21 billion,” according to a research report by iGR. Tarana Wireless is working on “the industry’s first wireless non-line-of-sight, point-to-multipoint, Gigabit wireless backhaul solution.

CBS Sports.com, which is broadcasting the Superbowl this year, says viewers will also be able to access a pop-up video console from laptops, desktops and tablets to choose between four cameras, pause coverage or check customized Twitter feed culled from the CBS’ top sports experts. Verizon subscribers can get it on the action straight from their smartphone via the the NFL Mobile application.

Verizon announced Share Everything Plans for Small Business. Companies can purchase a single plan with up to 25 lines with unlimited minutes, texts, picture and video messages — with the tiered pricing dependent on if you want data limits of 30GB ($225), 40GB ($300) or 50GB ($375), plus line rental.

Verizon said there have been no Verizon Wireless buyout talks with Vodafone, which owns 45% of Verizon Wireless.

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