CBS Helps Launch Dish Hopper with Sling

Posted by Sam Churchill on

The Verge says CBS forced CNET staff to recast their vote after Hopper won C/Net’s ‘Best in Show’ at CES.

CNET Editor Lindsey Turrentine recounts their own story of what happened before last week’s Best of CES Awards unveiling.

According to The Verge, executives at CBS learned that the Hopper would win “Best of Show” prior to the announcement. Before the winner was unveiled, CBS Interactive News senior-vice president and General Manager Mark Larkin informed CNET’s staff that the Hopper could not take the top award.

The Hopper would have to be removed from consideration, and the editorial team had to re-vote and pick a new winner from the remaining choices. Sources say that Larkin was distraught while delivering the news — at one point in tears — as he told the team that he had fought CBS executives who had made the decision.

Apparently the move to strike the Hopper from the awards was passed down directly to Larkin from the office of CBS CEO, Leslie Moonves. Moonves has been one of the most outspoken opponents of the Hopper, telling investors at one point, “Hopper cannot exist… if Hopper exists, we will not be in business with (Dish).”

Greg Sandoval, who covered media and digital entertainment for CNET News, quit over the CBS editorial interference.

Hello all. Sad to report that I’ve resigned from CNET. I no longer have confidence that CBS is committed to editorial independence.

Dish’s newest commercial-skipping product, Hopper with Sling, was announced at CES last week. It incorporates a Slingbox for streaming television to remote users. Slingbox is now owned by Echostar, Dish’s sister company, majority owned by Charlie Ergen.

Hopper with Sling essentially bundles a Slingbox 500 (which retails for $299), with the Dish DVR. It lets you watch live and recorded television anywhere using tablets, smartphones and PCs. It connects directly to your DVR via the internet.

A new DISH Anywhere app runs on your phone or tablet for playback. You can also move recorded television to an iPad for viewing without an Internet connection, using the free Hopper Transfers app.

Leslie Moonves may not the the brightest CEO that CBS ever had, but he is a wonderful publicist. Dish couldn’t have asked for better launch of their Hopper with Sling.

Over the past few years, online ads have quickly grown past newspaper and magazine advertising to become the second largest ad medium behind television, reports Statista.

In the first six months of 2012, Google raked in $20.8 billion in ad revenue, while the whole U.S. print media (newspapers and magazines) generated $19.2 billion from print advertising. That is, Google, a company founded 14 years ago, makes more money from advertising than an industry that has been around for more than a hundred years.

Spending on TV appears largely unaffected by the growth of online, says eMarketer. As internet ad spending rises, so will TV—albeit more slowly, and from a larger base. eMarketer estimates TV will grab $72 billion in US ad dollars in 2016, $10 billion more than will go online.

TV may be doing okay. But the 200 channel universe is expanding. Over the top, on-demand content, not supplied by network operators, is projected to explode with the growth of tablets and broadband wireless.

Dish planned for this future. CBS did not. They hope Dyle will deliver the goods.

Apparently only TV executives haven’t figured out that CPMs for Broadcast over LTE are going to kill Dyle.

Posted by Sam Churchill on Monday, January 14th, 2013 at 11:55 am .

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