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GigaOm goes inside Aereo, in New York City, that works by letting every subscriber rent a pair of tiny antennas in Brooklyn that point at broadcast transmitters on the Empire State Building. It is planning to expand service across the country, using the internet to connect home devices with the distant antenna.

Aereo lets subscribers watch and record over-the-air TV anywhere they go on computers, iPhones or iPads. More than a dozen over-the-air broadcast channels are available. The company plans to expand in dozens more cities across the country, for $1 a day or $8 a month. The company can eliminate the pricey cable carriage fees if it wins its legal case. No cable. It just uses a long antenna wire.

Customers get two antennas so that they can watch live TV while also recording a show or, alternately, to watch live TV on two different devices at the same time. The personal antenna system allows Aereo to comply with copyright rules (off the air television is free).

Aereo’s 1.5 inch antenna picks up only the 6 megahertz block of spectrum that a viewer wants to see at a given time by changing its electrical and magnetic characteristics, reports Jeff John Roberts.

To make the service economically viable, Aereo has capitalized on major advances in transcoding technology and cloud storage, according to Aereo CEO Chet Kanojia.

According to Kanojia, commercial transcoding costs per stream would have been $8,000 per customer two years ago but now the company can do it for under $20. He also notes that a terabyte of storage, which once cost over $1 million, can now be had for under $100. Perhaps the advent of H.265, which can reduce bandwidth by as much as half, will also lower cost.

The ratification of H.265, also called the High Efficiency Video Coding (HEVC) format, is a follow-on from H.264.

MobiTV, which uses cell phone channels to transmit television, is a big fan of H.265. MobiTV has collaborated with Amino to develop a next generation TV Everywhere offering, consisting of an Amino set-top box fully integrated with MobiTV’s technology platform. Amino’s settop is powered by an Intel Atom CE 5300 media processor.

Verizon plans to stream the 2014 Super Bowl live over its nationwide LTE wireless network, CEO Lowell McAdam told a keynote audience at CES 2013. But it won’t be duplicating the signal to thousands of mobile users. It will be using LTE Broadcast, which multcasts a single LTE channel to multiple users, without requiring a TV tuner.

Broadcasting over LTE – or Multimedia Broadcast Multicast Service (eMBMS) – has been in the works for some time, with Samsung, Ericsson, and Qualcomm all showing off the technology last year. Verizon CEO Lowell McAdam said Verizon is hard at work making that a reality over its 4G LTE network.

eMBMS is particularly useful for big live events like the Superbowl, where multi-casting allows thousands of people to simultaneously watch the same content from one tower. It will be able to deliver multiple camera angles, feeds and stats from live broadcast video, directly a smartphone or tablet.

Broadcasts can be localized to a very small area or as large as the entire network. With eMBMS in LTE you can stream 5 channels of HD 720P content in 5MHz.

Clearwire’s LTE-Advanced network will leverage carrier aggregation to bond two 20 MHz channels into a fat 40 MHz pipe. That should deliver 500-600 Mbps, double the speed of a 20 MHz channel.

Clearwire CTO John Saw said that the operator is eyeing both broadcast and unicast for video delivery and is looking forward to advanced eMBMS features that will be included in 3GPP Release 12, according to telecoms.com, slated for implementation in June 2014.

Dyle, which will deliver mobile television over broadcast television channels, uses the ATSC-M/H standard in the United States. Like the defunct MediaFLO, it requires a special phone with a tv tuner. Resolution is low and range is limited. In contrast, MobiTV and LTE Broadcast work with smartphones on cellular channels. No tuner required.

Apparently only TV executives haven’t figured out that CPMs for Broadcast over LTE are going to kill Dyle. According to a Qualcomm white paper, LTE Broadcast will also enable pre-scheduled broadcast delivery in order to pre-cache the content on mobile devices as well as being offered live.

Verizon is Very Excited That It Can Track Everything Phone Users Do And Sell That To Whoever Is Interested, notes Forbes.

Flurry Analytics shows viewers are spending an average of two hours per day (127 minutes) using mobile apps, up 35 percent from last year. In contrast, consumers in the U.S. have been watching an average of 168 minutes of television per day.

Related Dailywireless articles include; Mobile Video on Diet with Social Graph, DIAL: Smart TV App Browses for Movies, Mobile: The New Television, Verizon & AT&T Launch Targeted Advertising CBS Helps Launch Dish Hopper with Sling, What is Miracast?,Mobile TV at NAB 2012, Mobile TV Handsets: Two Flavors, AT&T: Free WiFi (with Video Ads), Toshiba Tablet/TV, Carlos Slim Plans Internet TV Network,

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