House of Cards, the original series commissioned by Netflix, which stars Kevin Spacey and Robin Wright, is paying dividends, according to a Cowen survey of 1,200 people. The entire first season premiered on February 1, 2013 on Netflix.
Netflix has been mum on viewership of House of Cards, preferring so far not to break out the number of subscribers who have watched it. The company has said, however, that the program is its most-watched show.
Only 10% of those surveyed had watched the show, but the Cowen and Company survey showed that of those that did, 80% of those surveyed said the new show was either “good” or “exceptional”.
Some 86 percent of those surveyed said they would be less likely to cancel after viewing the new show. 90% liked the fact Netflix released all the episodes at once, though some had argued this would lessen the brand impact since that approach killed off “weekly water cooler chatter.”
The survey also found that 22.6% of Netflix subscribers say that they cut the cord with a cable or satellite service, though the sample size was too small to be meaningful.
A $10 a month Netflix fee is considered a good deal by many people when their primary alternative option is a $100 a month cable TV connection with dozens of channels they never watch.
Recent announcements by Intel, Apple, Google, and others indicate a high interest in cutting out the cable operator, delivering programs direct to consumers via the internet.
It may be a stretch to believe that H.265 and LTE Broadcast can deliver a viable platform – without the wires. But it won’t stop people from trying. People like Charlie Ergen.
Cellular infrastructure is underutilized in the evening. Boxes like “the Hopper” could off-load prime time programming. AT&T can deliver movies for $60-$80/month at 10 Mbps over phone lines. Maybe cellular operators can use LTE Broadcast, using LTE-A with 4×4 MIMO, to deliver a wireless alternative to the Comcast/NBC edifice.
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