Nokia Adds Bargain Line, Integrates Here

Posted by Sam Churchill on

Nokia is rebranding it’s Drive, Maps and Transit services and bringing them to Windows Phone devices under the Here brand.

HERE Maps, HERE Drive (with regional navigation), HERE Drive+ (with global navigation), HERE Transit and HERE City Lens are available now on the Windows Phone Store.

Nokia also recently introduced LiveSight, a technology that integrates sight recognition with live map information. City Lens already uses this technology, and soon we will introduce it also in HERE Maps and their our newest camera lens, Nokia Place Tag.

When you are taking photos with the Place Tag lens, your Lumia will capture the image and also record the Points of Interest (POIs) that are visible in the viewfinder and the name and address.

Nokia announced four new devices at lower price points, while Nokia’s HERE location suite becomes available for non-Nokia phones in the Windows Phone ecosystem, the company announced today at Mobile World Congress.

Nokia Lumia 720 and Nokia Lumia 520 expand Nokia’s Windows Phone 8 portfolio.

The Nokia Lumia 720 with an estimated starting price of EUR 249 before taxes and subsidies, delivers a high-end camera performance at a mid-range price point. A large f/1.9 aperture and Carl Zeiss optics deliver HD-quality, wide-angle front-facing camera and comes with the latest high-end Nokia Lumia experiences, including Nokia Music, the HERE location suite, and the option to add wireless charging with a snap-on wireless charging cover.

The Nokia Lumia 520 has an estimated starting price of EUR 139, before taxes and subsidies. Roll-out is planned to begin in Q1 2013 in Hong Kong and Vietnam, before expanding broadly in Q2 to markets in Europe, Asia – including China and India – Latin America and Africa. The Nokia Lumia 520 is also planned to roll out in the United States with T-Mobile. It has a five-megapixel autofocus camera and 8GB internal memory with support for micro SD cards up to 64GB.

Nokia also announced that following the launch of the Nokia Lumia 920T by China Mobile last year, the world’s biggest mobile operator would also bring the Nokia Lumia 720 and the Nokia Lumia 520 to China.

Nokia also unveiled the Nokia 105 , its most affordable phone to date, and the Nokia 301, for more affordable Internet and email access, and camera experiences inspired by Nokia Lumia smartphones.

The Nokia 105 is available in black and cyan for a recommended price of EUR 15.

It is planned to start rolling out in Q1 2013 and is expected to be gradually expanded to in China, Egypt, India, Indonesia, Nigeria, Russia, Vietnam and other markets in Africa, Middle East, Asia-Pacific and Europe.

The Nokia 301 has a recommended price of EUR 65, with a fast, 3.5G Internet connection and Nokia Xpress Browser. It is planned to start rolling out in Q2 2013 and is expected to be available in more than 120 countries in Africa, Asia-Pacific, Europe, India, Middle East and Latin America.

Posted by Sam Churchill on Monday, February 25th, 2013 at 8:40 am .

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