Intel Partners with BlueStacks for Apps

Posted by Sam Churchill on

Intel has invested an undisclosed amount in the startup, BlueStacks reports VentureBeat today. BlueStacks “LayerCake” technology runs Android apps on any Windows PC and Mac, bridging a gap between mobile and the desktop that neither Google or Apple have tackled yet.

“Consumers expect to have similar experiences across all devices, and that includes having access to the same popular apps,” Dave Flanagan, a managing director at Intel Capital, said in a statement. “Bluestacks technology is a key catalyst for us in enabling mobile apps to run on any type of device.”

Lenovo secured a global distribution deal with BlueStacks this January. Lenovo recently surpassed HP as the largest maker of PCs, and will begin preloading BlueStacks’ software and service in its Idea-branded PCs — Lenovo’s consumer line, which represents about 40 million units.

BlueStack announced a partnership with AMD in September, enabling the chipmaker to optimize Android apps for AMD-powered Windows 7 and Windows 8 PCs with the launch of its “AMD AppZone.”

The BlueStacks technology has been specifically optimized for AMD GPUs and APUs, similar to how Intel’s PC app store, Intel’s AppUp, has been optimized to run on Intel-powered Ultrabooks. The Intel AppUp store delivers the latest PC apps in one convenient place. Applications are available in various categories including books, business, education, entertainment, finance, games, lifestyle, music, maps & navigation, news, photo, productivity, reference,shopping, social networking, sports, travel, utilities and weather.

Intel will start shipping its high-performance Atom smartphone chip later this year. The Atom chip, code-named Merrifield, will improve performance and battery life on smartphones over Intel’s current smartphone chip code-named Clover Trail+ and its previous version, Medfield.

Intel has partnered with ZTE to use Intel’s Atom Z2580 in handsets. Formerly code named Clover Trail+, the Atom Z25xx platform is aimed at smartphones and tablets, providing “double the compute performance and three times the graphics capabilities” of first-generation Medfield-class chipsets.

The upcoming Atom “Bay Trail” chips for tablets should start shipping later this year.

Posted by Sam Churchill on Wednesday, March 6th, 2013 at 8:55 am .

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