The Nike+ Accelerator hosts 10 companies in a three-month, immersive, mentor-driven startup accelerator. The focus is to allow companies to leverage the Nike+ platform, and NikeFuel, to build offerings that inspire and assist people to live more active, healthy lifestyles.
The Nike+ FuelBand is in direct competition with Jawbone UP ($130), Basis Watch ($200), and the Fitbit Flex ($99). The FuelBand is also being compared to other fitness trackers that are not wrist based, including the rest of the Fitbit Tracker family.
The Nike+ Accelerator (FAQ) is powered by TechStars which provides seed funding from over 75 top venture capital firms and angel investors. TechStars, is a Boulder, Colo.-based company that advises and helps develop tech companies. They, in turn, are looking for Hackstars, highly-skilled software developers and designers that want to go through the TechStars program. Most HackStars ultimately land a job or co-founder status with one of the startups. Hackstars get a $6000 stipend for participating in the program.
Nike on Monday named 10 companies to develop digital products in their new Nike+ Accelerator program, reports the Oregonian. It gives the 10 companies access to Nike resources, mentor expertise, and $20,000 apiece for the three months they will be based in a Portland office north of the Pearl District.
Hundreds of companies applied to participate in Nike+ Accelerator and thousands of requests were received to build on the Nike+ ecosystem. The 10 companies selected to participate in the Nike+ Accelerator program are:
- FitDeck: Digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports.
- GoRecess: Helps users find, book and review fitness activities.
- Chroma Games: An indie game studio that creates virtual worlds tied to real-world activity.
- CoachBase: Provides a digital sports coaching platform.
- GoFitCause: Leverages fitness data as a means of raising money for charities.
- HighFive: Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey.
- Sprout At Work: Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers.
- GeoPalz: An interactive gaming and rewards platform for kids and families.
- Incomparable Things: Creates activity-driven fantasy sports leagues.
- RecBob: Offers a platform that makes recreational sports easy by organizing play.
The Oregon Entrepreneur Network recently chatted with TechStars founder David Cohen about their role in the Nike+ Accelerator.