Nike+ Accelerator Names 10 Incubator Companies

The Nike+ Accelerator hosts 10 companies in a three-month, immersive, mentor-driven startup accelerator. The focus is to allow companies to leverage the Nike+ platform, and NikeFuel, to build offerings that inspire and assist people to live more active, healthy lifestyles.

The Nike+ FuelBand is in direct competition with Jawbone UP ($130), Basis Watch ($200), and the Fitbit Flex ($99). The FuelBand is also being compared to other fitness trackers that are not wrist based, including the rest of the Fitbit Tracker family.

The Nike+ Accelerator (FAQ) is powered by TechStars which provides seed funding from over 75 top venture capital firms and angel investors. TechStars, is a Boulder, Colo.-based company that advises and helps develop tech companies. They, in turn, are looking for Hackstars, highly-skilled software developers and designers that want to go through the TechStars program. Most HackStars ultimately land a job or co-founder status with one of the startups. Hackstars get a $6000 stipend for participating in the program.

Nike on Monday named 10 companies to develop digital products in their new Nike+ Accelerator program, reports the Oregonian. It gives the 10 companies access to Nike resources, mentor expertise, and $20,000 apiece for the three months they will be based in a Portland office north of the Pearl District.

“For quite some time we’ve wanted to open up the system, Stefan Olander, Nike vice president of digital sport, said in an interview with The Oregonian. “We wanted to do it in the right way.”

Hundreds of companies applied to participate in Nike+ Accelerator and thousands of requests were received to build on the Nike+ ecosystem. The 10 companies selected to participate in the Nike+ Accelerator program are:

  • FitDeck: Digital decks of exercise playing cards that deliver ever-changing workouts for fitness and sports.
  • GoRecess: Helps users find, book and review fitness activities.
  • Chroma Games: An indie game studio that creates virtual worlds tied to real-world activity.
  • CoachBase: Provides a digital sports coaching platform.
  • GoFitCause: Leverages fitness data as a means of raising money for charities.
  • HighFive: Ad network for health and fitness apps that helps people achieve their goals by rewarding them along their journey.
  • Sprout At Work: Provider of corporate wellness solutions leveraging social and gamification tools to inspire employees and empower employers.
  • GeoPalz: An interactive gaming and rewards platform for kids and families.
  • Incomparable Things: Creates activity-driven fantasy sports leagues.
  • RecBob: Offers a platform that makes recreational sports easy by organizing play.

The Oregon Entrepreneur Network recently chatted with TechStars founder David Cohen about their role in the Nike+ Accelerator.

Posted by Sam Churchill on .

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