YouTube: 1 Billion Monthly Users

Posted by Sam Churchill on

Google has announced that YouTube is now at 1 billion monthly users. All of the Ad Age Top 100 brands are now running campaigns on YouTube. Google itself is now a $2.1 billion global advertiser.

Google says:

  • Nearly one out of every two people on the Internet visits YouTube.
  • Our monthly viewership is the equivalent of roughly ten Super Bowl audiences.
  • If YouTube were a country, we’d be the third largest in the world after China and India.
  • PSY and Madonna would have to repeat their Madison Square Garden performance in front of a packed house 200,000 more times. That’s a lot of Gangnam Style!

TV ad spending grew an estimated 6.8% in 2012 to $64.8 billion, driven by the Olympics and elections, while remaining resilient from worries about the soft economy.

But on-line ad spending grew about 23% to $39.5 billion in 2012, pushing it ahead of total spending on print newspapers and magazines.

Online ad spending in the U.S. grew to $40 billion in 2012, according to eMarketer. That puts it well above total U.S. magazine and newspaper spending.

By 2014, eMarketer estimates online spending will leap to $96.8 billion worldwide, growing at an 11.9 percent compound annual rate

Nielsen calls people who grew up with the Internet, Generation C because they are not just defined by their age group, but by their connected behavior. Gen C watches YouTube on their smartphones as a complementary activity to their lives. For example, 41% tune in to YouTube on their smartphone while waiting for something/someone, 18% while commuting from work or school, and 15% tune in while commercials are running on TV.

In terms of the proportion of budget devoted to digital, Emarketer found that companies planned to spend an average 35% on online tactics. eMarketer estimates that overall, 75.7% of the population goes online at least monthly.

Forecasts for real-time bidding are rising for the next several years, after a strong showing in 2012, including participation from major national brands and premium publishers.

Real-time bidding is a relatively new method of selling and buying online display advertising in real time one ad impression at a time. Each user has an associated set of attributes, which is transferred to an exchange server by a cookie. Based on the perceived value of this user, a bid is placed on this ad impression by relevant advertisers and the highest bidding advertiser gets the placement.

Posted by Sam Churchill on Thursday, March 21st, 2013 at 7:28 am .

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