The U.S. newspaper industry has lost more than $40 billion in ad revenue in the past decade — over half of that in the last four years alone — and Google’s ad revenues are now more than twice what the industry pulls in, notes Paid Content.
In total, the U.S. newspaper media industry took in a total $38.6 billion in 2012, including circulation fees and advertising, compared with $39.5 billion in revenue in 2011, according to Newspaper Association.
While it took 50 years for ad revenue to go from $20 billion to a peak of $65 billion in 2000, says Paid Content, it took only 12 years for that progress to be erased. Print revenue has dropped almost 50 percent in just four years.
Google’s revenue has soared to $46 billion while newspaper revenue has fallen to a little over $20 billion, says Paid Content.
There’s lots of hand-wringing over the death of newspaper ad revenue. There seems to be an assumption that great writing and great journalism are going to die. I don’t buy it. We live in a broadband age. So will “newspapers”.
News flash: Distributing a daily paper costs real dollars and lacks behavioral targeting.
Yes, it’s a more competitive environment. But now a state-wide infrastructure can be created in a flash using Google Hangouts. NPR is trying face time.
Morning Edition and All Things Considered have a great mix. You can download Adobe Audition CS3, the full (but older) version, free. PC Mag reviews video editing software. Print journalists could kill “local” television with Kickstarter and Google Hangouts.
It would be child’s play.