Qualcomm announced its own smart watch, at its developer conference Wednesday morning. Like other smartwatches on the market, Qualcomm’s Toq device doesn’t have the full functionality of a smartphone. Rather, it syncs with users’ smartphones.
“The idea was to start a conversation about what wearable tech might be,” Rob Chandhok, president of Qualcomm Interactive Platforms told Mashable.
Qualcomm isn’t trying to become a consumer electronics company. The company hopes to show its partners what could be possible in the wearable space. This would perhaps inspire another company to make its own watch using Qualcomm’s technology on a larger scale.
For now, Toq will only work with Android, but Qualcomm is considering extending the connectivity to iOS as well. Toq uses a 200 MHz Cortex M3 processor — rather than a high-end Snapdragon chip — to extend battery life. Toq has a Mirasol display to provide a lit color display that doesn’t use much power. The watch is said to deliver three to five days of battery life on a single charge: three days with heavy use and closer to five used moderately. Qualcomm placed its battery in the clasp of the watch band.
Charging is done wirelessly using Qualcomm’s Wi Power LE technology by placing the watch on the charging pedestal.
The Toq will cost around $300 and is available for preorder now, with a targeted release of October 10, but Qualcomm only intends to sell “tens of thousands” of the device.