In advance of IBC, the big European broadcast convention, MobiTV, a leader in delivering live and on-demand TV to mobile devices, today announced successful completion of the first phase of its platform partnership with Deutsche Telekom’s Entertain2Go TV service, extending Entertain2Go’s rollout across virtually all devices and platforms, both inside and outside the home.
By integrating MobiTV’s Converged Media Platform, Deutsche Telekom broadened its IPTV service to deliver primetime shows, live sporting events and VOD services to smartphones, tablets, PCs and IP-connected TVs.
Deutsche Telekom passed two major TV milestones in the first quarter of this year, reaching 2 million television subscribers in Germany (served via IPTV and satellite) and 3 million in Europe.
MobiTV demonstrated its video streaming application utilizing LTE Broadcast technology at the 2013 International CES last January in Las Vegas. LTE Broadcast, unlike Qualcomm’s ill-fated MediaFLO, doesn’t require a tv tuner (and TV antenna) in the mobile device. It also eliminates the large, powerful, centrally-located TV transmitter.
LTE Broadcast multicasts video over cellular networks. Hundreds of users could theoretically watch the same live TV broadcast from a single local cell tower.
ABI Research projects worldwide Pay TV subscribers will reach 895 million by the end of 2013 and that growth in the telco and satellite TV sectors was robust, while cable and terrestrial pay-TV services saw virtually zero growth.
MobiTV is utilized by all the major US carriers for streaming video, including AT&T, Verizon Wireless, Sprint, T-Mobile USA, US Cellular and others.
MobiTV CTO, Kay Johansson, believes that wireless delivery of video will be delivered by a combination of Unicasting, using technology like MobiTV for video on demand over a dedicated cellular channel, and multicasting, using standards like evolved MBMS (Multimedia Broadcast Multicast Services).
One big breakthough, according to Kay, is the adoption of the H.265 standard (High Efficiency Video Coding), expected in 2013. It is expected to reduce the bandwidth requirements of HD video by 30%-50%. Where H.264 required 6-8 Mbps for HD video, H.265 requires only 3 Mbps.
At the 2012 Mobile World Congress, Qualcomm demonstrated a HEVC decoder running on an Android tablet, with a Qualcomm Snapdragon S4, showing H.264/MPEG-4 AVC and HEVC versions of the same video content. In this demonstration HEVC showed almost a 50% bit rate reduction compared with H.264/MPEG-4 AVC. It is thought capable of delivering 720p HD quality video at 2 Mbps or less over a managed or unmanaged broadened network.
Maybe Sprint’s 2.6 GHz network, delivering 300 Mbps LTE-A over 40 Mbps channels, will deliver the goods. Wirelessly.