Elemental’s HEVC video compression includes an end-to-end, 10-bit video processing pipeline and full frame rate HEVC encoding. Elemental is also demonstrating 4Kp60 10-bit UltraHD HEVC processing, real-time 1080p60 HEVC encoding and live HEVC encoding via Elemental’s cloud solutions.
At IBC, Elemental is demonstrating content monetisation in a multiscreen ecosystem, forensic watermarking, encryption, targeted ad insertion, ad removal, ad blanking, DVB subtitles, open captions and audio normalisation.
The company said Access Digital Entertainment — through proprietary brands in Australia and in the UK & Europe — is using Elemental Cloud to power two new video streaming services. Sydney-based over-the-top television (OTT) retailer used Elemental Cloud to launch ezyflix.tv, while Access Digital Entertainment plans to use Elemental Cloud to expand its streaming services across Europe with the launch of WowHD.tv later in 2013.
For Swiss OTT TV provider Wilmaa, Elemental streams 82 linear television channels 24×7 including eight HDTV channels to viewers online across multiple devices.
Elemental Server and Elemental Conductor provide file transcoding and system management for the Telefónica Global Video Platform (GVP) VOD network. Android, Apple or Windows mobile devices and connected TVs from Samsung and LG, and set-top boxes can access the stream.
At IBC 2013, Cisco will showcase its Cisco Videoscape softwaresolutions, including implementation of 4K Ultra HD content on the RDK. The Reference Design Kit (RDK) is a pre-integrated software bundle developed and licensed to create a common framework for powering IP or hybrid set-top boxes for manufacturers.
Eutelsat and Samsung Electronics today announced a partnership to promote Ultra HD in Europe. An Ultra HD channel has been launched on the EUTELSAT 10A satellite that provides full European coverage.
The new Ultra HD HEVC channel will broadcast Ultra HD content from Fox International Channels and National Geographic Channel. It can be received directly by Samsung’s latest Ultra HD TVs with embedded satellite receivers and incorporating the Samsung Evolution Kit which enables support of current and future transmission standards. It will enable Samsung to demo its Ultra HD consumer displays at exhibitions, industry shows, point-of-sale outlets and other promotional venues.
Ultra HD television includes 4K UHD (2160p) and 8K UHD (4320p), which are two digital video formats proposed by NHK and defined and approved by the ITU.
4K UHDTV (2160p) has a resolution of 3840 × 2160 (8.3 megapixels), four times the pixels of 1920 × 1080 (2.1 megapixels).
Broadcom’s new H.265 chip is said to match the quality of H.264 with half the network bandwidth. It maxes out at a resolution of 4,096×2,160 pixels at 60 frames per second. The ARM-based quad-core processor also can run applications, handle gigabit networking, and decode up to four simultaneous streams of video. H.265 (HEVC) is expected to become the codec of choice in a few years.
MobiTV demonstrated its video streaming application utilizing LTE Broadcast technology enabled by Qualcomm Labs. It’s the first video streaming solution to allow mobile network operators (MNOs) to offer both unicast and multicast broadcast capabilities. Operators can localize when and where content is aired by offering broadcast services over LTE that can be turned on and off based on demand.
MobiTV is utilized by all the major US carriers for streaming video, including AT&T, Verizon Wireless, Sprint, T-Mobile USA, US Cellular and others.
MobiTV has collaborated with Amino to develop a next generation TV Everywhere offering, consisting of an Amino set-top box fully integrated with MobiTV’s technology platform. Amino’s settop is powered by an Intel Atom CE 5300 media processor.
Live sports and VOD programing are expected to compliment each other, in a multi-screen environment. MobiTV already is supported by 275 devices. A recent ASAP settlement has taken away some of the uncertainty of wireless fee payments and the growth of tablets and smartphones seems to indicate a bright future.
Nielsen and Twitter earlier announced an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market. Twitter has become the de-facto second-screen chat room for television viewers.
Cloud-based, video processing could be an emerging field. Imagine your Android or IOS camera transformed into a sports analytical tool for football, basketball, soccer, or running events. Perhaps cloud-based video apps could automate all sorts of identification, counting and measuring applications, impacting hundreds of fields.