Facebook is battling with Twitter to dominate online conversation around television, reports the Wall Street Journal.
Facebook will begin sending weekly reports to America’s four largest television networks this week, offering a glimpse of how much chatter their shows are generating on the social network. The reports will reveal how many “actions” — likes, comments, or shares — a television episode has inspired on Facebook and how many members participated in an action.
Facebook, which will not make the results generally available, will share the data reports with ABC, NBC, Fox, and CBS, and a small number of select partners.
Facebook and Twitter are in a heated fight to own the go-to hub for television shows. In recent months, both companies have tried to bolster their relationships with television networks during live and television events.
Twitter, which has been gearing up for its initial public offering, is expected to begin to distribute the “Nielsen Twitter TV Rating,” its first measurement report in partnership with media measurement giant Nielsen, on Monday. The report will measure how many people participated in a conversation about a particular show, and how many people saw those tweets.
Earlier this month, Facebook unveiled a new program to allow select media partners, such as CNN, to tap its public feed and see activity related to certain keywords.
According to Nielsen and NM Incite’s latest Social Media Report, consumers continue to spend more time on social networks than on any other category of sites—roughly 20 percent of their total time online via personal computer (PC), and 30 percent of total time online via mobile.
Social Media Report 2012 says total time spent on social media in the U.S. across PCs and mobile devices increased 37 percent to 121 billion minutes in July 2012, compared to 88 billion in July 2011.