GoSmart, the prepaid service of T-Mobile US, said on Monday it would offer its customers free access to Facebook whether or not they subscribe to its data service.
T-Mobile hopes to attract customers and encourage existing customers to buy its data service.
T-Mobile executive Gavin Dillon said while some of these customers would be content with using Facebook on slower speeds, it could entice others to upgrade to service plans ranging from $35 to $45 per month, which include data.
GoSmart is geared toward consumers more interested in voice and text services than high-speed Internet access. Customers can use their own GSM phone on the service.
GoSmart is separately branded to differentiate it from T-Mobile’s other prepaid service, which includes HSPA+ data, faster data plans, and higher-end handsets.
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