Sprint wants to introduce Nextel again — as a brand for business services, reports TechCrunch. The source tells TechCrunch that this is part of a larger branding overhaul coming in Q1 in which Sprint plans to launch a new prepaid brand called “Sprint Freedom” — merging Boost and Virgin Mobile.
The new Nextel business, says the source, will be underpinned by more service streamlining: it will be a “premium” offering consisting of the 4G fixed and mobile broadband services that were originally the Clear business. The Nextel name will replace “everything that was Clear and then target businesses.”
Ruckus is reportedly working with Sprint on a carrier WiFi strategy for enterprises.
Sprint has been preparing an offer for T-Mobile USA, after acquiring Clear and buying a portion of U.S. Cellular earlier this year, say reports.