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Datzing, a location service similar to iBeacon is launching on Android later this year, according to The Verge.

Apple introduced iBeacon with iOS 7, for location-aware advertising. The primary goal is to reach shoppers who they know are walking in or near a store. It utilizes Bluetooth Low Energy (BLE), also known as Bluetooth 4.0 to transmit messages to someone’s phone when they’re within close proximity.

Unlike iBeacons, Datzing will function outside of Apple’s ecosystem and it doesn’t require you to purchase any special hardware to set up an access point. You can use a laptop over a home Wi-Fi connection, or even an old phone that has Bluetooth.

An app will first be launching for Android, with plans to expand to other platforms (including iOS) in the future.

The app will be free, and so will the first beacon. You’ll need to pay for additional beacons, but pricing hasn’t been announced yet. The beta app is expected to launch in March, with an official release slated for later this year.

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